During SBC Summit, Evgen and Paris Anatolitis, CEO of Moja Group, took to the Super Stage to discuss tailoring tech for success in Africa. Here are G3’s takeaway insights from the conference.
Paris: When you see the successful operators in Africa, a common theme is their ability to offer something locally relevant and specific for the market. At the early stages of our partnership, it was clear to me that GR8 Tech's ability to listen and adapt its existing technology to our needs was going to be the recipe for success. Te African gaming market is a super exciting market. It's growing and changing all the time and it's very dynamic. Some of the key characteristics is the young demographic. Tere is a youthful, growing population who are very tech savvy, especially in countries like Nigeria, Kenya and South Africa who are a bit more digitally advanced.
At the same time, we also see a lot of the users tend to use low spec devices. Tese are devices with slower than average processors, smaller resolution on the screen, and overall smaller capabilities when it comes to loading speeds. I would also say that while the market is regulating, it's not always very clear how many licences are available in the world markets, which adds complexity to the process. However, there's also
easier challenges for us because we understood what needs to be customised based on our experiences in global markets and previous clients that we have launched. It was easy for us to understand and to customise whatever you asked for in terms of the sportsbook. Te most complicated challenge was the older devices and slow internet speeds in African countries.
To tackle this challenge we drew upon all the experience that we have inside of our company and presented to you a lightweight front-end solution that was able to reduce the loading speed for end users by 10 times. Tis was the biggest challenge for us and I can say that without the close cooperation with your team - quick feedback, your research - it would have been unrealistic to achieve the kind of results we have achieved together.
Paris: You make a great point here because that light website was the catalyst for success. It's important to share that even when we were testing the platform from within the markets using local handheld smartphones, we knew that any loading speed slower than 1.5-2 seconds would be too slow. No matter how rich the functionality or the beauty of the content, if it takes forever to launch, it will never succeed. We worked
No matter how rich the functionality or the beauty of the content, if it takes forever to launch, it will never succeed. We worked together to deliver something that loads under two seconds which is quite extraordinary. As a result of that, we are seeing an improvement on our conversion. When customers land on the page, they're now 12 per cent more likely to convert to real money players.
some opportunities. I would say mobile money is a huge opportunity, especially for those who understand it and are able to deliver a mobile money solution to players. Tat's absolutely critical for success. Finally, I would say those who are able to deliver a light fast load in a website and solution, that could be the catalyst for conversion and for retention.
Evgen, when we came to you with those challenges, how did GR8 Tech deal with that? How did the team work around the brief?
Evgen: It was quite a challenge for us, of course. Let's proceed through all them one by one. In terms of payment providers, thanks to your existing expertise in the African region, in certain countries in Africa we were able easily and quickly connect all the payment providers Mojabet was able to bring to the table for us. It was just a technical integration from our side. Another challenge was related to the sportsbook and the reality is we sportsbook is in the DNA of GR8 Tech. As such, it was one of the
together to deliver something that loads under two seconds which is quite extraordinary. As a result of that, we are seeing an improvement on our conversion. When customers land on the page, they're now 12 per cent more likely to convert to real money players.
Why is that important? Because it helps us on their internal investment with our marketing spend and we also see those customers who do convert and end up playing, they're actually more likely to also stay for the second month and the third month. Our retention rate has now improved from low 12-13 to over 20 per cent for month two, which is again a massive improvement. I would also like to say that from a homepage point of view, one thing we try to do is combine all the content in one single page. So we use the functionality called the betting filters whereby the homepage pulls together all the content with some smart filters at the top that allow players to quickly browse between different leagues or different bet types but at the same time never leaving the page.
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