What sets these awards apart is their focus on bespoke games and the Ortak initiative. Tis
fosters an aura of collaboration that benefits the industry at large. Tink of it as the ultimate synergy of iGaming, crypto, and Web3.
RUZANNA ELCHYAN Head of Gaming Operations BetConstruct
Ortak x B.F.T.H. Arena Awards 3.0 Celebrating and Driving Progress
Ruzanna Elchyan, Head of Gaming Operations at BetConstruct, previews this year’s B.F.T.H. Arena Awards on December 13th at the InterContinental in Ras Al Khaimah.
Te B.F.T.H. Arena Awards has now reached its third edition. What unique strategies or elements have been key to sustaining and growing the success of the Awards over the past two editions?
Reaching the third edition of the B.F.T.H. Arena Awards is indeed a key achievement. One of our standout initiatives was being the first to introduce awards specifically for bespoke and branded games, challenging game developers to create something unique for the awards. Our focus on showcasing truly innovative games and the talent behind them, combined with a platform where developers can present their distinctive creations, has helped the B.F.T.H. Arena Awards stand out in the market.
With two editions of the B.F.T.H. Arena Awards now under your belt, how do you believe the Awards have impacted the industry?
Te B.F.T.H. Arena Awards has become a platform for game developers to showcase their talent, create something unique, and present great games to players. Not only does this provide recognition, it also encourages innovation and creativity within the gaming community. What sets these awards apart is their focus on bespoke games and the Ortak initiative. Tis fosters an aura of collaboration that benefits the industry at large. Tink of it as the ultimate synergy of iGaming, crypto, and Web3. Tis year, with 16 different categories, we continue to highlight exceptional talent and celebrate the accomplishments of game developers in a way that is distinct from other events. Moreover, there are new Ortak-related
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categories that are unique to Ortak x B.F.T.H. Arena Awards 3.0.
We’ve seen Ortak play a bigger part in these events. Could you elaborate on this and explain how that role impacts the trajectory?
Te Ortak platform introduces exciting new opportunities for game providers and operators. It was first announced back in December 2023 at the very first B.F.T.H. Arena Awards, and has since evolved into a standalone project that features a big range of NFT collections from game providers like Pragmatic Play, CreedRoomz, Wazdan, Tom Horn Gaming, Aviatrix and more. It allows them to engage new audiences by creating their own NFT marketplaces under the Ortak platform and offer unique, collectible NFTs to their players. Speaking of which, players who acquire NFTs through Ortak can unlock exclusive content and special features within games, taking their gaming experience to the next level. Recently, Ortak has rolled out a white-label solution that caters to a wider B2B audience. Tis innovative approach not only broadens the potential for business growth, but enhances player engagement, offering a unique way for players to interact with the games they love.
Tere are a number of new Ortak-related categories this time around. What was the basis for putting these categories together?
At the Ortak x B.F.T.H. Arena Awards in July 2024, the first-ever NFT collection was launched live from the stage, inspired by the newly released First Balloon game by PopOK Gaming. We received positive
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