Te highlight of Zitro’s SBC Lisbon was the highly anticipated launch of the Fu Frog series into the online space. Given its success in the land- based sector, what are your expectations for the online market?
Unlike many game studios that create games purely for the digital market, Zitro distinguishes itself by also offering games that have proven successful in land-based casinos. Tis is the case with the Fu Frog series, whose games are currently among the most successful titles on various continents. Fu Frog combines persistence elements, which anticipate the proximity of a bonus, with progressive jackpots, a hallmark of Zitro's games. Both game mechanics accompany graphics, animations, and sounds, making playing a Zitro game a truly unique experience.
Has there been a pent-up demand for the game from online operators who have seen Fu Frog’s success as a physical slot machine?
Indeed, there has certainly been a pent-up demand for Fu Frog among online operators who have witnessed its success as a physical slot machine. Te popularity of Fu Frog in land-based casinos makes it appealing for operators operating both land-based and online to offer the game. By leveraging omnichannel distribution, these operators can enhance their offerings. Additionally, purely online operators are eager to include our games in their catalogs to remain competitive in the market.
How closely does the online version mirror the gameplay of its land- based counterpart, and what are the differences? What game titles will you launch with? What features do you think will make the game popular in the online space?
Te online version of games must be adapted from the land-based version in terms of betting options and mathematical structures to meet the specific requirements of each market. In some regions, for instance, lower online betting amounts are necessary. Additionally, the mathematics behind the games may be modified to include features like the Buy Bonus, which is not that common in land-based markets. We also need to adjust the graphical layout of the machines to enhance playability, which includes changing the game’s real estate to create a more user-friendly experience.
In the case of Fu Frog, for instance, we have launched each title in the series, which is offered as a multi-game setup in the land-based version. Te four games—Animals, Food, Garden, and Spirits—packaged together as a multi-game in our physical machines, allow for greater diversity in their digital presentation. Some of these games feature lower betting levels, making them more accessible and differentiated for players.
Given the game’s success in the real world, how do you see the online roll-out working?
After all these years, I'm still unsure whether creating a great game is more art or science, so we have no choice but to test the game's success in Zitro's key land-based markets and let players decide. Once we've verified the game's success, we must make its digital version available quickly to capitalise on the prestige we've built in our land-based operations. Tis requires rapid deployment of our games in land-based markets, accurate analysis of the resulting data, and, again, prompt launches of the games' digital versions.
Until now, what game has proved to be Zitro’s most popular digital title? Why has this game performed well, and what markets is it played in?
Our video bingo game library has yielded excellent results thanks to our leading presence in Mexico. As for video slots, I must highlight Link King initially, followed by our 88 Link and Mighty Hammer series and, more recently, Fu Frog. Te success of these games lies in their mathematics and presentation, but also, importantly, in how our commercial department works with operators to promote them effectively.
Zitro recently got approval from Peru’s Ministry of Foreign Trade and Tourism (Mincetur). How important is the Peru market for Zitro Digital?
Peru is one of Zitro Digital's most important markets in Latin America. Securing official certification of our entire product range from Mincetur marks a significant milestone, allowing us to enter a regulated market with great potential. Peru is home to key operators who play a vital role in the region’s gaming industry, and we are proud to collaborate with them to offer our comprehensive online product catalogue. Additionally, this opens opportunities for cross-selling, as we strongly believe in the digital distribution of our games, especially for operators operating land-based and online. Tis represents an amazing cross-selling opportunity between these two channels.
What else was new for Zitro’s customers at SBC Lisbon?
In addition to our most popular series, such as Fu Frog, Mighty Hammer, and Epic Kingdom, we showcase Calaca Cash, a Dia de Los Muertos- themed slot, highlighting our ongoing commitment to aligning our offerings with seasonal celebrations. We always choose themed games that resonate with the cultural significance of important markets, ensuring that our products entertain and connect with local traditions and celebrations.
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