At the same time, AI must remain flexible and continuously evolve to keep up with players’ changing preferences, requiring ongoing investment in model refinement and infrastructure. Regulatory and ethical concerns, such as compliance with data privacy laws like GDPR, add another layer of complexity. Operators need to ensure that AI systems respect player privacy and adhere to gambling regulations while maintaining transparency in how data is used for personalisation.
How is GR8 Tech utilising AI-driven technology to adapt its products, risk management and market pricing to improve the client experience, increase retention, reduce churn and generally boost engagement?
GR8 Tech focuses on creating AI-driven solutions that are engaging, personalised for each player, and easy to manage for operators. Our goal is to provide a user-focused experience where players receive content and offers tailored to their preferences, while operators benefit from automated tools that reduce complexity.
To achieve this, we use a variety of advanced tools. Our retention forecast models analyse player behaviour, like activity levels and response to promotions, to predict churn and offer personalised interventions that keep users engaged. Similarly, our deposit forecast model helps operators anticipate when players are likely to make deposits and take proactive
steps, such as offering incentives. Our recommendation systems suggest relevant betting options based on player preferences, increasing engagement by tailoring content to each user. Besides boosting activity, our AI models help operators with cross-selling and conversion by providing data-driven insights.
On top of that, our CRM tools use player data to personalise bonuses and promotions, ensuring the right offer reaches the right player at the right time, further enhancing retention. By integrating LLMs into our CRM, we automate much of the customer communication, delivering fast, tailored responses that cut down wait times and enhance user satisfaction. To support our diverse player base, we’re also fine-tuning pre-trained LLMs to handle multiple languages, ensuring smooth communication and helping to drive better engagement and loyalty.
GR8 Tech uses AI for fraud detection, constantly monitoring transactions and player activities in real-time to spot any suspicious patterns. It allows for instant alerts and quick action to protect the integrity of sportsbooks and gaming platforms. It tackles a range of fraud, like multi-accounting, bonus abuse, and identity theft. Since AI is always learning, it can adapt to new and evolving threats, keeping our platforms secure.
In theory, removing sports that players have no interest in and creating 41
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