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Deploying AI models directly on local devices allows for real-time data processing and faster display of results,


which is especially valuable in multiplayer games and sports betting. Advantech is staying ahead of these trends with


cutting-edge solutions based on Intel, AMD, Nvidia, as well as Qualcomm and MediaTek technologies.


Advantech Trusted Partner The latest instalment in our Advantech Team Talk series features David Sum,


Senior Regional Manager Eastern Europe and Nordics for Advantech, describing his territory and the clients who view Advantech as an essential business partner.


DAVID SUM Senior Regional Manager Eastern Europe and Nordics, Advantech


Can you share how long you've been with Advantech and provide a brief overview of your career journey so far?


I graduated in 2007 and have been working in the display and embedded technology industries across various verticals in Europe. I joined Advantech seven years ago and have been responsible for the embedded business in the Eastern European region. Since 2020, I’ve focused specifically on the gaming sector, supporting customers in a rapidly evolving market.


What unique qualities or strategies set Advantech apart from the competition in the global gaming industry?


Advantech stands out in Europe by offering one of the most comprehensive portfolios for the gaming industry. It’s not just about hardware; our local technical support is a key differentiator. We provide industry-specific motherboards, systems, storage, memory, graphics


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cards, and display solutions, along with software offerings like operating systems and SAS engines. With such a broad range, Advantech is a one- stop shop for customers of all sizes, whether small, medium, or large.


How has Advantech supported its customers and driven business growth in the market?


At Advantech, we listen closely to our customers' needs, offering flexibility in design, engineering support, and global services when required. Tis approach helps our customers succeed not only in their local markets but also on a global scale. With six service centres, three manufacturing sites, and several integration centres worldwide, we provide comprehensive support to meet our clients’ business growth requirements.


What significant trends are you currently observing or predicting in the gaming market?


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