Contents November 2024 GR8 Tech explains the hurdles
around AI-driven personalisation Page-40
Evgen Belousov, GR8 Tech CEO,
Nigeria Page-80 Te gambling industry in Nigeria is highly complex with both the federal government and state governments having a say on how the industry is regulated. Tis has led to rising tensions over licensing and taxation - a situation which is likely to get worse before it gets better. Yet in the face of a deepening economic crisis the federal government as well as regulatory bodies on a state level are allowing for an expansion of the industry in Africa’s fourth largest economy.
MARKET REPORT
discusses the value proposition of AI- driven personalisation and the challenge of implementing personalisation at scale.
Cittadina Marketing sets out three tenets of marketing success Page-46 Margaret Sherer, Founder & CEO of Cittadina Marketing, plots the equation for building an effective marketing campaign; starting with an aligned marketing strategy.
CRAZY CRAZY BITES Adam Goldberg, CEO of Rock &
Brews, describes the origins and trajectory of the business going into 2025 with multiple tribal gaming operator partnerships in the bag. Page-50
OKTO evaluates the adoption of cashless wallets in the industry Page-54
Simon Dorsen, Chief Commercial Officer of OKTO, discusses how
OKTO.DIRECT cashless solutions are aligning with both consumer and operator expectations.
IZI Group shares expansion plans following record financial year Page-60 Johann Schembri, Founder and Chief Executive Officer of IZI Group, discusses the company’s financial results, including Malta’s National Lottery and Dragonara Casino.
SCALING NEW HEIGHTS Ahead of a packed events schedule,
SiGMA Founder Eman Pulis discusses delivering the best possible experience for delegates, exhibitors, and partners. Page-64
Lottery Scams Page-92 Rigged lotteries, where the outcomes are predetermined or influenced by unscrupulous individuals, not only tarnish the integrity of the game, but also deeply erode public trust in these institutions. Here, we delve into some of the most infamous cases of lottery manipulation, revealing how ingeniously crafted schemes cleverly exploit the very systems established to ensure fairness.
RIGGING THE GAME
BetConstruct previews this year’s B.F.T.H. Arena Awards Page-66
Ruzanna Elchyan, Head of Gaming
Operations at BetConstruct, shares the agenda for this year’s Arena Awards on December 13th at the
InterContinental in Ras Al Khaimah.
Winlandia on the power of automation in brand building Page-76 Christoffer Grönlund, Co-founder of Winlandia, says programmatic advertising is a game-changer for casinos and affiliates looking to build brands.
US SOCIAL GAMING Jamison Selby, President of
Rubystone, assesses the competitive social games scene in North America and the gap he's identified ahead of launching in over 40 states. Page-68
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