We are delighted that 1xCUP has created such a buzz among locals and become an important event for communities. Next year, we plan to scale up the tournament to create even more opportunities


for young talent, bring a real sporting atmosphere to people’s lives, and attract even more attention to our brand


1xBet Developing grassroots sports in Africa


One of the largest players in the betting market, 1xBet, is developing its activities in Africa, striving not only to strengthen its market position but also make a significant contribution to the lives of the local population.


Tis year, 1xBet held the 1xCUP amateur tournament in Nigeria for the second time as a platform for finding young talents, uniting thousands of people, and increasing brand recognition.


Scaling a successful project


Te success of 1xCUP in 2023 prompted the bookmaker to develop its project and continue investing in Nigerian grassroots sports. In 2024, 1xCUP reached a new level - over 160 teams applied to participate. Too many wanted to play, so 40 clubs qualified for the main draw - almost two times more than last year.


“We are delighted that 1xCUP has created such a buzz among locals and become an important event for communities. Next year, we plan to scale up the tournament to create even more opportunities for young talent, bring a real sporting atmosphere to people’s lives, and attract even more attention to our brand,” said Dr. Oluwafemi Babalola, the 1xBet Nigeria director.


1xBet has increased the prize pool by four times


Compared to 2023, 1xBet has increased the prize pool by four times - up to 20,000,000 NGN. Te bonus growth has positively affected both the teams’ motivation and the 1xCUP competition level. Last year's finalists did not even make it to the semifinals - the 1xCUP has improved, and no one was guaranteed victories for their past


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“Te prize money amount makes 1xCUP special and attractive to many participants, which stimulates not only the players but also the entire sports ecosystem in our country,” noted the championship’s significance Suo Chapele, the first female sports commentator in Nigeria.


Increasing brand awareness


Te successful 1xCUP 2024 was an important step in boosting 1xBet brand awareness in Nigeria. Te celebrity attention confirmed the high interest in the tournament: among the guests were famous sports blogger Bi Benard, Suo Chapele, popular celebrity Frodd, boxer Mike Edwards, as well as former national team players Victor Agali and Friday Ekpo. Te company also organized a large-scale cultural program for fans on the final day.


1xBet created a real fan base around 1xCUP. Te tournament was constantly gaining popularity among residents, and the gratitude from business representatives who increased their income during the games confirms this. Local communities also appreciated the competition: young people got the opportunity to get away from the


achievements. Tere was intrigue in each of the 52 main-stage matches. Te organisers regularly chose the best player of the day, and the prize pool included awards for the athletes' and coaches’ individual achievements.


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