about many things and settlements came down which gave some defining characteristics about how you need to operate in certain respects. Some clear rules started to come down - not necessarily what is ironclad law in every state - but what is best practice, tested and proven. And some of the questions that people had asked when they looked at the early sites that launched started to codify. In Canada there were some questions about whether you could operate in certain territories and last year the laws changed meaning you can now operate across the entire country. As those things locked into place, I think it helped people realise this is open territory. Of course, you must work hard on compliance. Te idea that this is an unregulated market and therefore there are no rules is utter fallacy. Tere are an extreme number of rules and to work with the major companies in the space there's an immense compliance hurdle. Tese companies don't mess around and you've to do it right or you're not going to play.
suspect a year after that, we'll be back down to less than 30 because it's going to get much more competitive. A year ago, people were saying all you had to do to make money in this space was turn on. Tat's changing because very talented people are entering the space, launching companies and they're going to compete very hard.
And what's Rubystone going to bring to the table?
Aside from the development and creative strength of our own team that has decades of experience in building and designing unique gameplay for players, we're going to bring in top partners from the world of games and content, much of which has never been in the US market. Gamification, player engagement, loyalty - all the systems that are popularly used in Europe, but not heavily in use here. Sometimes it's because of the hurdle of getting a New Jersey supplier licence is too much or just not financially feasible for companies that
On a state-by-state basis, there will be interesting things popping up in different places. But ultimately, I think fantasy and skill give a solid picture of what's likely to occur. Some states may decide to take a completely anti-position and ban all types of
social casino. But the implications of that are very broad and they end up having to ban many other types of activity they may not have wanted to and that gets really complicated for the states concerned.
Do you anticipate further legal issues or hurdles? Is it similar to daily fantasy and skill games that have been through the legal mil?
On a state-by-state basis, there will be interesting things popping up in different places. But ultimately, I think fantasy and skill give a solid picture of what's likely to occur. Some states may decide to take a completely anti-position and ban all types of social casino. But the implications of that are very broad and they end up having to ban many other types of activity they may not have wanted to and that gets really complicated for the states concerned. Other states might decide to regulate, license and tax, whilst other states may decide they're not even going to bother. But I think, when you look at fantasy and skill, I'm seeing the same arguments, the same discussions about fantasy being repeated right now. I suspect that's a pretty good model.
But that said, it's a volatile territory. We're going to have to see what happens month by month as we go, especially over the next few years. Tis time next year, there'll be over 100 companies active. I
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have other pathways to make money. We can offer some unique tools and create a path into market. We can also bring in the best of everything from a variety of games and tournaments, not just the standard slots, table and crash titles.
We're going to experiment with games from all over the spectrum, more casual-style games, match three, hidden object, pub games. Tere's an enormous roster of creative opportunities such as live interactive game shows. We can touch on all of those, and we will.
Many of the top game providers are working on new designs and playing with things to try and experiment and see what can be done in this space. Tat gives us a list of ingredients that haven't been used in this market. Many companies entering the space will have access to the same things. Our goal is to be among the first to be able to access the content and start to program it in unique, interesting ways, tying these in with existing systems and our numerous partners in the bingo industry across the US and Canada.
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