4H AGENCY
This market overview was prepared by Ivan Kurochkin, Head of Eastern Europe Desk, Partner and one of the founders of 4H Agency. After 7+ years’ experience in consulting every type of clients from the testing laboratories to global operators and B2B providers on a variety of matters related to the gambling operations, Ivan has proven himself to be a business- oriented
multijurisdictional advisor for entering new markets across the globe. His background helps him to choose the best and most efficient scenarios for expansion to new market or for bringing existing operations of the Agency’s clients to a significantly new level.
If you are considering venturing into the markets of CIS countries or seeking expert advice on navigating the complexities of the gambling industry, Dmitry Hotsyn is the go- to person. Take action now and reach out to Dmitry to explore how 4H Agency can support your endeavours in the vibrant and evolving landscape of the CIS region.
4H Agency is a global gambling advisory. We provide expert guidance to B2C operators and B2B providers, spanning market insights, payments, product localisation, regulations, licensing, public affairs, and more.
ik@4h.agency
t.me/Ivan_Kurochkin https://4h.agency/
It is important to note that there is also the amount of the one-time mandatory compensation of ~ US$ 2,179,800 for granting the casino license after the tender.
Additionally, there are requirements for the basic capital of at least ~ US$ 327,000 plus ~ US$ 100,000 as a bank guarantee and risk deposit in amount of minimum ~ US$ 54,500 for each five tables (and additional ~ US$ 22,000 for each five tables over initial number).
2. Sports betting license (3 years, with a possibility to prolong up to 2 years)
Monthly license fee in amount of ~ US$ 545 per betting shop for granting a land- based sports betting license.
Additionally, there are requirements for the basic capital of at least ~ US$ 81,000 and a risk deposit of ~ US$ 32,000 per payment point at the betting establishment.
3. Slot machine hall license (3 years, with a possibility to prolong up to 2 years)
Monthly license fee in amount of ~ US$ 55 per slot machine.
Additionally, there are requirements for the basic capital of at least ~ US$ 81,000 and risk deposit in amount of ~ US$
27,000 per slot machines hall.
4. Online gambling license (term is fixed on the main land-based license).
Monthly license fees are: u
u Online betting ~ US$ 10,900 monthly;
Online casino and/or online slots ~ US$ 10,900.
KEY ADVERTISING RESTRICTIONS
Legislation of the Montenegro has only one prohibition in regard to the gambling advertisement and a few general restrictions applicable to every gambling advertisement:
u
Advertising of foreign gambling is prohibited.
General advertising regulations include mandatory publishing a warning for programs which may impair physical, health, moral, mental, intellectual, emotional and social development of minors; clear identification of such programmes by the presence of a visual symbol throughout their duration; and prohibition to target and/or encourage minors to persuade their parents or others to purchase the goods or services being advertised, unreasonably show minors in dangerous situations, etc.
LOCAL MARKET SPECIFICS TO CONSIDER FOR OPERATORS ENTERING THE MARKET
Te gambling industry in Montenegro, particularly in coastal cities like Budva and Kotor, plays a crucial role in the local economy, attracting international tourists with its vibrant nightlife.
Acquiring a gambling license in Montenegro is a rigorous process, requiring operators to prove financial stability and a commitment to responsible gambling. Casino licensing, governed by a governmental tender process, is more expensive compared to other licenses and involves strict requirements, including a minimum number of tables and employee certifications.
On the positive side, the amendments to the local gambling legislation in January 2024 were designed to improve regulatory oversight and increase revenue from online gambling. For the first time, this sector in Montenegro has been regulated as strongly as land-based gambling.
Montenegro is currently a strict and challenging market for gambling operators. However, given its location in Europe and the potential for regulatory evolution, the market may offer growth opportunities in the future.
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