What does OKTO’s repositioning mean for the company?
We’re not defined by one product – it’s the platform that defines us. Our platform supports all the products. With minimal effort from the operator’s side and a simplified integration process, operators can access our multiple product ranges.
We can be flexible to offer our existing products and because it’s the same platform we will produce more innovations and products that can be leveraged off the platform. From a business perspective, it’s also good for economies of scale. Ultimately, our repositioning, released at this year ICE, gives us flexibility – to offer the whole picture to our customers. We have this portfolio of products, and each is different.
If you want a digital payment system in your omnichannel solution and don’t have an app -In fact, many retailers don’t, we can deliver that. Other merchants may have an app but still want all the benefits we can bring. It’s about getting the player acceptance. If you already have an app that has 50,000 – 100,000 downloads and registered users, we don’t want to push the merchant to ask players to download another app and create friction points.
We can embed our services in the existing app they have, and pull our wallet, payment, and KYC technology into it, then everybody is
If you want a digital payment system in your omnichannel solution and don’t have an app - many retailers don’t, we can deliver that. Other merchants may have an app but still want all the benefits we can bring. It’s about getting the player acceptance. If you already
have an app that has 50,000 – 100,000 downloads and
registered users, we don’t to ask players to download another app.
happy. Te player gets what they want, the merchant doesn’t have to do anything differently with their app. It’s simply horses for courses.
What makes OKTO unique is that we bring together payment and gaming experts. I’ve worked in gaming for 20 years. I understand casinos and slot halls, others have experience in the sports betting environment, then there are the payment professionals.
Where our innovation and magic happen is understanding that last mile. It sounds very
simple and easy – making a payment possible on a gaming machine – but there is a lot of complexity behind it. We have worked hard over the last three years so that any situation we go into we know what we’re looking at and how to apply our solutions for great user journeys that are secure and compliant.
OKTO is a digital payment solutions provider. But it’s about more than just payments, isn’t it?
Merchants want to digitise payments because many people don’t carry cash anymore, but at the same time they want to protect risk, reduce AML concerns, and put responsible gaming tools in the hands of players so they can go to regulators and demonstrate that they are doing everything they can.
Payments are a vehicle that different things can be added on. Players must make payments, and we can do lots of things behind the scenes that enable merchants to be compliant in this increasingly regulated environment.
If a player wants to sign up for a casino, they can do so from their sofa at home at their convenience and save that ten minutes we’ve all spent signing various bits of paper just to get into a casino. Our solutions needn’t just be about payments, but digitising loyalty cards and all sorts of other things. We’re very expansive in our view on this because we understand both the payments and gaming ecosystem.
NEWSWIRE / INTERACTIVE / MARKET DATA P95
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