crack the code and deliver a product and experience that engages, entertains and then ultimately retains.
Shane: For those that grew up in the era of Minecraft and Fortnite, the social element can be as much a part of the gaming experience as the game itself. It’s only natural that this expectation is carrying over into the online gambling world. What we’ve also seen is an upswing in players recording and posting their gameplay online, essentially for bragging rights.
Certain games we’re developing are a perfect fit for this player behaviour. For example, our upcoming Card Chase series gives players an option on every turn to take a safe bet or brave high odds bet. So, in the multiplier round, they could get 200x for the next turn of the card, and if they want to chance going lower than a two, the odds are going to be huge compared to the safer bet.
Michael: Absolutely. Tis comes from the video game sector with players no longer wanting to play in isolation. Games are now connected, with players wanting to play with their friends or other participants. Tis is carrying over into all entertainment options. Its why streaming has become so big and why the demand for casino and slot streaming continues to rise. Everyone is looking for that feeling of connectivity with a community of like-minded individuals, and this is no different when they are playing online casino.
Ultimately, will non-traditional casino content replace slots and table games?
P106 WIRE / PULSE / INSIGHT / REPORTS
Shalva: It’s often the case that we see a product or experience go through an evolution rather than a revolution, and I believe it’ll be the same for non-traditional online casino content. Will it replace slots and table games – no, but it will sit side by side with these traditional games in operator lobbies.
Tat said, I do think slot and table game developers will look to non-traditional content for inspiration when developing the next generation of casino titles, especially when it comes to social interaction, tournaments and even the simple gameplay and streamlined UX.
So non-traditional content is unlikely to replace slots and table games, but it will undoubtedly impact future game development and the experience that players receive.
“For those that grew up in the era of Minecraft and Fortnite, the social element can be as much a part of the gaming experience as the game itself. It’s only natural that this expectation is carrying over into the online gambling world. What we’ve also seen is an upswing in players recording and posting their gameplay online, essentially for bragging rights.”
Tom: I find it hard to believe that this type of content will replace slots or table games. Instead, I think they’ll sit alongside them in the same way that Megaways and Slingo complement an operator’s core offering. Tat said, I don’t think operators will be competitive if they don’t stock this type of content in their lobbies and history shows that different games attract different player audiences. For those brands that want to engage and retain a large player base in the future, they are going to have to meet these player expectations and the only way they will be able to do that is by offering a wide range of content, including innovative, non-traditional games.
Michael: Tey won’t replace traditional casino games, but they’ll be more dominant in game lobbies. Te industry needs to find ways of engaging the next generation of players, and slots and table games in their current form are not really doing this. Non-traditional content acts as a powerful conduit, attracting new players to online gambling brands via content they want to engage with. Livespins sits at the cutting edge of this and is already proven to draw new audiences to online casinos while also providing new experiences to existing players.
Shane: We really don’t look at it this way. Te new types of games that are being developed are just add-ons, extending the range of what’s available to players. Each one is an additional string to the industry’s bow. Non-traditional games can resonate with current players who are looking to broaden their gaming experiences or find a home with new players who wouldn’t otherwise visit an online casino.
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