GR8 Tech is not just a name change, but a representation of our evolution and strategic growth as a company. We had focused on going to the B2B area for quite some time, and the establishment of GR8 Tech reflected the breaking point in this transition. It is a result of our internal development and a move towards the B2B sector.
We believe that this change will better position us to serve our partners and deliver the highest quality products and services in the industry. We are looking for experienced operators that don't own their own platform or are experiencing issues with their platform to become lifetime partners. We want to grow our businesses together by ensuring our operator partners don't have any weaknesses with their technology and platform.
What weaknesses are you referring to?
Tere are several issues we have identified through our experience working with the Parimatch brand in multiple markets. In Parimatch's history, we have faced limitations with the technology stack. Having subsequently created a product capable of processing more active players than Parimatch currently has, we see no reason to hide such great technology.
As an operator, you always want to adapt and customise your product. Tere are regulatory differences across markets, demanding tailor- made solutions, especially for the biggest operators in multiple jurisdictions. We have discovered that lots of B2B software solutions currently offered in the market can become a bottleneck. One of our primary goals at GR8 Tech is not to fall into this trap and become a bottleneck for operators who want tailor-made, customisable solutions.
Our API-based architecture is built to support our vision of becoming a lifetime partner for operators. We want to give as much freedom as possible to operators. But with freedom also comes responsibility. If they intend to be responsible and have the freedom to adapt their front-end for players, they can do this—but they will be responsible for the product's overall look.
Furthermore, if an operator has an existing CRM team or outsources CRM to another company— let's use Optimove as an example—then our platform facilitates connection with other CRM systems such as Optimove. However, in this scenario operators are responsible for getting data from the core platform to the CRM, building product user journeys, and so forth.
We are giving operators the freedom to really adopt their operation function and product for their players. Tis is our point of difference. We don't want 1,000 small clients,e want 20-30 big clients. Our offers are for the major gambling operators.
FLEXIBILITY IS KEY…
Tere is a lot of technology in the iGaming industry now, so finding a suitable solution to meet a certain need is not that hard. What is hard though is finding a solution that not only meets the current need, but is also flexible enough to
GR8 Tech: for the few, not the many
Rounding out ICE London 2023, G3 had the pleasure to interview Evgen Belousov, CEO of GR8 Tech. In a wide-ranging discussion, Evgen explained what differentiates GR8 Tech from other platform providers in the B2B space and why 30 large lifetime operator partners is preferable to 1,000 small clients. We begin with the company’s recent transformation from Parimatch Tech.
customised solution backed by intelligent service and non-intrusive but reliable support, allowing operators to free up their resources for strategic planning and business development.
What are the main challenges facing operators in providing this seamless gaming experience?
Evgen Belousov CEO, GR8 Tech
“Our API-based architecture is built to support our vision of
becoming a lifetime partner for operators. We want to give as much freedom as possible to operators. But with freedom also comes responsibility. To
have the freedom to adapt their front-end for players, they can do this—but they will be
responsible for the product's overall look.”
adapt to changing business requirements in the future. Terefore, offering tailor-made and evolving solutions to clients is so important.
It ensures that clients have the right tools in place to stay ahead of the curve and continue delivering a seamless gaming experience to their customers, even as the industry evolves. Instead of constantly adapting to market changes and worrying about a patchwork product from different providers, we provide a comprehensive
One of the main challenges facing operators in providing a seamless gaming experience is the need to constantly stay ahead of the curve in terms of technology. Te iGaming industry is rapidly evolving, and operators need to have the right tools and systems in place to ensure that they can deliver an exceptional gaming experience to their customers. Tis means that operators must be willing to invest in the latest technologies and to constantly adapt to the changing landscape of the industry.
However, technology won’t help if there’s no understanding of the needs and preferences of the customers, as well as the changing market conditions. And these require tremendous market expertise, experience, and the ability to react quickly and proactively—another set of benefits GR8 Tech offers to its clients.
At its core, online gambling is a technology business. Punters looking to place a bet receive a feed which operators want customised. At GR8 Tech, we have our own trading tools that adapt odds and perform this customisation. Bettors receive the customised feed in the sportsbook, make their selections and operators accept the request to place a bet, but only after the profile of players has been background checked and profiled. Te entire process is complicated and incomparable to many other digital industries, such as retail where customers simply add products to the basket and checkout.
Ultimately, the key to success in the iGaming industry is a combination of innovation, agility, and a commitment to delivering exceptional customer experiences.
NEWSWIRE / INTERACTIVE / MARKET DATA P85
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