are and what we do – this takes time. Several months ago, our main clients were players. Now, our clients are operators.
Educating the industry on our processes and policies that have been designed to make the lives of operators as comfortable as possible is key. Operators aren't a single entity - they comprise marketing specialists, product specialists, analytical specialists, and C-level executives - all of whom have different needs. We want to satisfy most of them, but also be able to explain why something cannot or should not be done.
Now I am working within the B2B business, as a CEO I'm standing on booths viewing the activities of the likes of BetConstruct, Softswiss and Kambi in a different light. I'm noting the mechanics, how they acquire customers, even how they speak. It's a fundamentally different mindset.
Are you enjoying the B2B side of business?
Definitely. It’s a challenge because you still need to work on different mechanics with sports bettors and casino players, but the task becomes more complicated. You need a good, convertible B2C product, as well as a comfortable interface for operators to work with. It's certainly more complex than B2C.
Will you tap into the extensive sponsorship and brand reach of the Parimatch brand in getting the GR8 Tech name recognised within the B2B space?
Te Parimatch brand operators are now our B2B clients. We provide our platform to Parimatch across most regions - the B2C side operates on at least three different platforms - but we cover around 95 per cent of active Parimatch players across the globe. We are certainly going to promote the fact GR8 Tech is a partner and software solution provider to Parimatch.
We will collaborate with top management from Parimatch to recommend our software and for sure there will be opportunities, including sponsorship. Tere will not be any kind of direct integration because existing sponsorships with Premier League teams and esports organisations are with Parimatch, not GR8 Tech, but there will be activities that will allow us to promote ourselves.
How has ICE been for GR8 Tech and yourself?
Te exhibition has been very intensive as a manager and CEO. Every day I have at least seven to 10 meetings, which is quite complicated. It's always good to be at ICE to meet with all our partners as well as the third-party solutions we are utilising.
As a software provider, we have lots of these third-party solutions - feed providers, casino game providers, AWS, etc. - and want to continue building and developing these relationships. We also have enjoyed productive meetings with existing and new clients who we are looking to onboard onto our platform in the coming months. ICE is a good place to make these meetings happen as everyone is in one place. Hard work but rewarding.
NEWSWIRE / INTERACTIVE / MARKET DATA P87
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