“Land-based is back to pre- Covid levels, but it is different. It is back in terms of the amount of revenue we are seeing from land-based play, but there are less players spending more money. Thankfully, in Czech and
Slovakia there are limitations
in terms of the amount players can play in land-based
locations, with limits on stakes and time on device, plus
enforced breaks. So, we are still very positive about the land-based market, especially as we’ve enjoyed a huge
response to the new cabinet.” Radek Pucek, e-gaming
Pavel Michalcio: It’s different compared to the traditional land-based business, in which you know all the owners and CEOs, with many meetings and experiences shared, insomuch as you build a strong relationships with land-based customers. Te online business, as is its nature, is more remote. We conduct Skype or Teams calls and discuss development with the technical departments of the operators, without contact with the owners of the business. It is very different from the casino/gaming hall business, which is much more about the personal relationship.
Do you see e-gaming as a different business post-pandemic?
Radek Pucek: I think it is not so much a different business, we are still games creators, but what is totally different is the physical contact we had in the past with clients. It was necessary to sell and distribute land-based product, but for online, as Pavel stated, it is very different.
Pavel Michalcio: I think it is gratifying that a company the size of e-gmaing can have its piece of cake in both land-based and online. When you look at the huge companies in these sectors, such as Playtech and Novomatic, it is remarkable that e-gaming is able to carve out a profitable niche for our business among these giants.
Is land-based back to pre-Covid levels for e- gaming?
Radek Pucek: Yes and no. Land-based is back to pre-Covid levels, but it is different. It is back in terms of the amount of revenue we are seeing from land-based play, but there are less players spending more money. Tankfully, in Czech and Slovakia there are limitations in terms of the amount players can play in land-based
P56 WIRE / PULSE / INSIGHT / REPORTS
INSIGHT
GAMING INNOVATION E-GAMING
locations, with limits on stakes and time on device, plus enforced breaks. So, we are still very positive about the land-based market, especially as we’ve enjoyed a huge response to the new cabinet at ICE.
In terms of creating physical product with supply chain issues - is this getting better?
Pavel Michalcio: Some companies are still unable to fulfil existing orders, but it is getting better and better as we progress into the year.
In terms of growth - is online the growth sector for e-gaming?
Pavel Michalcio: For a company like e-gmaing, regarding the size and development resources available to us, it is hard to progress into new markets with land-based product, which means that it is comparatively easier and simpler to expand into new markets via online. Tis year we are seeking to retain our position in existing land-based markets, while developing and increasing the number of integrations and jurisdictions for online.
If you’re looking to enter a new market in the future, is the prudent route online first, build market awareness, and then launch land- based?
Pavel Michalcio: It’s certainly less complicated to enter a new online market as opposed to breaking into a new land-based market. Teoretically, we’d look first to enter with online and then consider a land-based entry having established a player and operator base.
Was an opportunity lost by e-gaming not having developed its online division ahead of the pandemic?
Radek Pucek: I don’t believe so. e-gaming was born as a family company and we want to stay with this size of team. We’d like to grow the business, but sustainably, and I’m happy that we remain ‘family-sized.’ We like our jobs, our roles in the business and we have a personal life too - which gives us a great balance between work and home.
How do you continue to scale?
Pavel Michalcio: Our strategy to invest in quality games regarding performance. However, there’s also a demand for quantity from operators, as they have a pipeline and a marketing team to feed with new games, but it’s not a strategy that suits us. We believe it is better to build quality and not quantity. When you have a Netflix-style library of games it becomes too much.
Radek Pucek: Te final result of the casino is made by quality games, but to attract the player to your casino in the first place you need also quantity.. It is easy to produce 100 game per year, but if you keep reskinning your past games, the players will eventually find you out.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
