Michael Pedersen Chief Commercial Officer Livespins
Shalva Bukia Chief Product Officer Spribe
Shane Cotter, Chief Product Officer Real Dealer
Tom Wood, Chief Executive Officer RAW iGaming
elements from different verticals to create something totally new. For example, our upcoming Vault Run Roulette takes two immensely popular concepts from slots – multipliers and collect features – and works them into a cinematic table game within an exciting and striking environment.
Tom Wood, Chief Executive Officer at RAW iGaming: For RAW, there isn’t a clear definition of what should be considered non-traditional casino content. We believe that any new studio worth its salt must think outside of the traditional casino box and deliver innovative, next-generation player experiences.
Given there are 17,000+ 3x5 and 4x5 reel slot games already in the market, with 200 titles added to that total each month, developers must differentiate to ensure their games stand out in the sea of sameness – that’s what
“A lot of this content probably sits within the category of “non- traditional” – our patent-pending SuperSlice engine, for example, uses wheels instead of reels – but ultimately it doesn’t matter how games are categorised so long as they get player pulses racing and keep them coming back for more. ”
operators are looking for when deciding which new studios to work with.
A lot of this content probably sits within the category of “non-traditional” – our patent- pending SuperSlice engine, for example, uses wheels instead of reels – but ultimately it doesn’t matter how games are categorised so long as they get player pulses racing and keep them coming back for more.
What makes these games so popular with players?
Tom: I don’t think all non-traditional games have found popularity among players yet. With any new game format comes a learning curve that can create a time gap between it hitting the market and becoming widely played. Tis delay should not be cause for concern – players are hungry for new gambling experiences and
NEWSWIRE / INTERACTIVE / MARKET DATA P101
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