Wire EMEA
ICE 2023 Smashes Visitor Record
40,000 unique vistors attended ICE London 2023 in February, surpassing the 36,000 figure that visited the last edition pre-pandemic.
Speculation at the event centred around whether Barcelona, London, Madrid or Paris will be hosting ICE for the period 2025-2029, with an announcement due in Q3 2023.
UK CASINO NEWS
Lithuania - CT Interactive pens 7bet deal CT Interactive has expanded its reach in the Lithuanian market after sealing a deal with
7bet.lt at ICE London. The deal will see the games supplier bring its exclusive content to the casino brand’s players base, including hit games Lucky Clover, 40 Treasures, and Banana Party.
“We had an incredibly successful presentation at ICE London, and we are very proud to announce that we have reached new heights in the Lithuanian market with such as prosperous partner as
7bet.lt,” said CT Interactive’s Milena Tsankarska.
Germany - StarGames attains licence Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has obtained a German nationwide licence to offer online slots via its brand StarGames. This means the
StarGames.de website, as well as all of Greentube’s processes on Responsible Gaming, anti-money laundering (AML), IT security and game mechanics, has been acknowledged by the Gambling Authority of the Federal States of Germany (GGL) as compliant with the Interstate Treaty 2021.
Georg Gubo, COO of Greentube, said the licence is further testament to the quality and reliability of not just the StarGames brand, but also Greentube as a whole, adding that the German licence is a ‘major milestone’ for the company.
Italy - SIS enhances Italian racing content SIS has agreed a deal to enhance its international content offering by adding flat race meetings from Italy, including Group and Listed racing.
With action taking place three times a week, the 1,435 races available annually increases betting opportunities for operators, with the racing complementing evening fixtures from the UK and Ireland in the summer months.
The action will feature Italian racing from the IRw consortium of tracks (Merano, Pisa, Roma, Treviso, and Varese) and Agnano racetrack, in partnership with the Italian betting and broadcasting provider Media System Technologies (MST).
Greece - OKTO signs Certus agreement OKTO has penned an integration agreement with Certus Technologies, bringing real-time responsible digital payments for gaming machine players in France and the Netherlands across the venues connected with Certus casino management system.
Theo Engelis, Gaming Partnerships & New Markets Director at OKTO, said the company is committed to delivering powerful payments technology blended with responsible gaming tools that retail operators need.
P12 WIRE / PULSE / INSIGHT / REPORTS
ICE London 2023 has set a new attendance record. Outline figures which remain subject to independent audit confirm the event was attended by over 40,000 unique attendees.
Te total compares to the 36,000 who attended ICE 2020 – the last edition of ICE pre-pandemic – and the 24,000 who participated in the scaled down edition of the show which was staged April 2022.
Stuart Hunter, Managing Director of Clarion Gaming stated: “It’s very important to stress that the data is subject to independent verification however we are confident that ICE has broken through the 40,000 high point and in the process set a new attendance record for a show which in its original format dates back to the 1930’s. Furthermore, the number of visitor days which measures return visits, stands at 79,000. Clearly these are really significant numbers and I believe they reflect the huge importance and value that visitors attach to their ICE experience.”
Tere was plenty of speculation about the future location of the event after Clarion announced it had entered the next phase of its research and consultation programme to determine the future location for the ICE exhibition beyond London 2024. In partnership with consultants Equimore, which has worked with major event brands including the MWC Barcelona, a finalist shortlist of four cities has been identified, all of which meet the criterion set out in the process. Te quartet of potential host cities comprise: Barcelona, London, Madrid and Paris.
Each city will be making a formal bid to host ICE for the period 2025 – 2029. Te process will be completed later this year with an announcement scheduled for Q3 2023.
Alex Pratt, Group Managing Director, Clarion Gaming stated: ““Te four short-listed cities will progress through a selection process with the help of the experienced and knowledgeable team at Equimore which is overseeing every aspect of what is a robust programme.”
France Arevian group rings changes at three casinos
More than six years after the takeover of the Dax and Jonzac casinos in New Aquitaine from the Barrière group, French casino entrepreneur Antoine Arevian purchased the Omnium group and its three casinos Salies du Salat (Haute- Garonne), Allègre-les-Fumades (Gard ), in the heart of the Cévennes, near Alès and Alet-les-Bains (Aude), near Carcassonne, last November.
Te deal brought bring the number of Arevian group establishments to 14. Since then, the changes have been filtering onto the gaming floor and beyond.
Te manager of the Allègre- les-Fumades casino said: “Te group change has been effective since November. Tis translates into progressive changes in the gaming room, with the appearance of posters or logos of the Arevian group, but also the arrival of 11 new
slot machines among the 75 in the casino. Te transition to our new colors is taking place little by little,” confirmed Sébastien Marron, director of the Alet- les-Bains casino. “Te billboards around the casino have been modified, as have the communication posters inside the establishment.”
Te VIP cards, still in the colours of Omnium, will be changed soon and the front of the casino, whose concession runs until 2026, will be modified in 2024. On the gaming side, the Aude casino has brought in 12 new Aristocrat, EGT, Novomatic and Light & Wonder slot machines with six other models to be added soon.
In Salies du Salat, the takeover of the casino was accompanied by the appointment of a new director, Julien Onillon, who previously worked for the Jonzac casino in Charente- Maritime.
Spain
Te Community of Madrid has officially rejected Cordish Companies €20m Live! Resorts Madrid entertainment complex. In June Cordish Companies presented new plans to the Executive of Madrid for the €20m Live! Resorts Madrid entertainment complex, featuring a multiplex casino, restaurants and hotels, five years after its initial blueprint was rejected. However, this was clearly not enough to satisfy the demands of local lawmakers who have rejected the plans once again. Tis is the third time that the government has said no.
“It is foreseeable that it will have a negative impact on the landscape, the territory, the fauna and the road infrastructures, and that it entails a burden for the budget of the Community of Madrid. It is not proven that it produces a relevant, effective and lasting impact on the economic, social and cultural development of the region,” the Ministry of Economy told Spanish press.
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