Pulse
IGAMING ROUNDTABLE LIVESPINS, SPRIBE,
REAL DEALER, RAW IGAMING
talking about a slightly older audience but one that has grown up as a “connected” generation with the internet and computer games. Tis makes for a huge player segment that if engaged with the right content, can significantly drive player numbers, activity and ultimately revenues.
Tom: It's hard to say. Non-traditional content doesn’t always have to be aimed at Millennial and Gen Z audiences, although that seems to be the target for most studios and operators as it’s a lucrative audience they’ve historically struggled to reach.
Players often don’t know what they want until it’s presented to them, and that’s why studios and developers need to be at the cutting edge and not be afraid to bring new concepts to market. Ultimately, the key is to have any player audience spin enough to be able to enjoy the full experience the game has to offer and, assuming it’s an experience they like, to keep coming back for more.
Shane: Table games players have always been somewhat separate from slots players. Tis is something we know from back in the days when player demographics were more accessible. Tey tend to be slightly older and more traditional. Tat said, Millennials and Gen Z are now joining the ranks of those with disposable income and – this is key – they’re the first generations to grow up with gamification. Tis means non- traditional table games like ours that can incorporate elements of gamification have a good shot at reaching these player audiences.
Additionally, we see a huge potential for
“Non-traditional games can be hugely popular, but the challenge is driving awareness and educating players as to how games work and the experience they can expect. Most operators give new slot games just a day or so to see if they perform, but with non- traditional games, this is a death sentence.”
crossover between sportsbook and table games. Te love of sports is something that crosses all generational lines and we’re building thematic table games that cater to this specific sector. So, by appealing to sports fans and gamers, we believe our content can help operators expand their reach into new and lucrative demographics while providing existing players with never- seen-before experiences that take engagement to the next level.
How can operators drive players to these games? Is an education process required?
Shane: Tere are always going to be challenges to overcome and an education process undertaken when introducing something so radically new to the market. In our case, we ended up having to add notices within our games to stress that they’re RNG and not live, because they’re so
highly polished that a good portion of players didn’t understand there was a difference.
Our first goal when we started rolling out games was to educate operators about Cinematic RNG and how the games are different from the online table games they were familiar with. Tat way they’d not only understand our concept and get excited about it but would also be in a good position to convince their players to give them a try. We’ve communicated our concept in countless one-to-one meetings and it’s something we’re still doing most times we meet with a new operator.
Now word has spread, and things have gotten easier on that front, but at the same time our product line is rapidly evolving and getting more interesting, so we constantly need to communicate our latest offering to operators so they can make sure their players understand how they work and the thrilling experience they provide. In terms of popularity, our games are attracting a respectable number of traditional RNG table game players as well as live casino players.
Tom: Non-traditional games can be hugely popular, but the challenge is driving awareness and educating players as to how games work and the experience they can expect. Most operators give new slot games just a day or so to see if they perform but with non-traditional games, this is a death sentence as players need more time to figure them out.
Without education, these games are doomed as most players don’t like spending time on things they don’t understand – most are looking for a
NEWSWIRE / INTERACTIVE / MARKET DATA P103
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