Pulse
AGRREGATION MARKOR TECHNOLOGY
Markor Technology: standing out in aggregation Despite being less established than industry peers, Markor
Technology is wasting no time in making its mark in the highly competitive aggregator space. Having recently attained a B2C
bookmakers’ licence, CEO Melissa Summerfield says the company has no intention of slowing down.
What differentiates Markor's aggregation offering from more established platforms in the market?
We have a wide variety of content as other aggregation platforms have, but what makes us stand out is that we currently integrate two providers a month which you don't see elsewhere. We have a reliable roadmap, engagement tools, exclusive game studios, a client portal which is uncommon for game aggregators to have. We're certified in over 10 regulated markets and have a very low country restriction list compared to more established aggregators.
When you put all this together, we're a tier one aggregation business despite the little time we have been operating. Aggregation is a very complex business. We have over 75 suppliers and hundreds of operators which is a significant workload. As such, we have a very efficient and effective service team. I have been able to recruit some of the best account managers in the industry with a long and successful track record. If aggregators don't respond quickly to queries fast enough, operators might as well go direct to suppliers.
We doubled our workforce last year to over 120 staff. I've been operating in the gaming industry for over 20 years based in Gibraltar. Tankfully, I have a wide network to personally recruit a mature staff. One of the things that stood out
terms of how you operate and take content. It's a big part of why we're increasingly appealing to operators.
Melissa Summerfield Chief Executive Officer, Markor Technology
when I was the Chief Commercial Officer at Pragmatic Play was the service we provided. We went from being an unknown business to becoming a top supplier within three years.
Tis is the same journey we're heading on with Markor. We're a young business with very experienced individuals taking ownership. Tis gives us speed and delivery to be at the very top of content consideration for operators. In terms of the country restriction, more established game aggregators are going into the US with an extensive country restriction list.
Our platform is certified in various regulated markets and have various licences including Gibraltar and the UK. From an operator perceptive, there isn't much worse than working with an aggregator that can't operate in over 50 countries. It creates an extra burden in
Our platform is certified in various regulated markets and have various licences including Gibraltar and the UK. From an operator perceptive, there isn't much worse than working with an aggregator that can't operate in over 50 countries. It creates an extra burden in terms of how you operate and take content. It's a big part of why we're increasingly appealing to operators.
P80 WIRE / PULSE / INSIGHT / REPORTS
How does Markor ensure the scope of content on offer is both as broad and as market specific as possible, whilst taking in every potential player preference? What is the ideal balance?
It's tricky. We have a wide variety of operators that operate across the globe. Yes, we have the established suppliers - Evolution, Pragmatic Play, Games Global etc. - but we look at up and coming providers who are less well known and that other aggregators don't have the time to integrate. We find out their uniqueness and whether they specialise in specific markets or game types. We present this to our operators because our roadmap is operator-led.
We put together prospects of 20-30 studios and ask operators what markets they are targeting over the next twelve months and the type of content they want. Based on those discussions, we integrate the relevant suppliers. Every time we integrate a new provider, we're going to have a handful of operators who want the content. We don't need all our operator partners to take all our content. We support this model.
Equally, we know that there are certain providers who won't be interested in the UK or Scandinavian markets. But that's fine because of our set-up. As a technology company, we're able to integrate very quickly and efficiently without needing all our customer base to take content. Tat sets us apart from other aggregators who need a big take-up and buy-in from most operator partners. We have young tech and, as such, are agile.
What type of relationship do you look to strike with operators?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
