Complementing the strength of Novomatic in Italy, Greentube has acquired the online sports betting subsidiary of Novomatic Italy, Admiral Sports, and together with our in-house brand, StarVegas, we are now operating two brands in Italy, consolidating growth under the Admiral brand and online casino with Greentube technology.
Admiral, which is the core group brand for betting and gaming, including arcades, casinos and betting shops, is now also being used in our digital B2C business, under the AdmiralBet brand and we intend this to be a pan-European brand having already been established in Germany, Spain, Italy and Austria. In order to work more closely with Admiral Sports Austria, we have taken onboard a sports betting specialist, Felipe Ludena, who is now the chief sports betting officer with Greentube, leading our international expansion and cooperation with Admiral Sports Betting Group.
On the social gaming side, we saw the launch of another significant social casino, called Bloom Boom Casino, which complements our portfolio of social casino apps, including Game Twist, a combination of online casino and skill games, Gaminator - a famous brand from Novomatic Group, and Slot Park, one of the leading social
casino apps across Europe. We have also relaunched a legendary game from Greentube, Ski Challenge, which was popular back when most people were playing online via PC. We now have the mobile relaunch due at the start of the 2023 ski season, with avatars controlled by players on iOS and Android devices.
Partnerships and sponsorships have already been secured with Austrian, German, Swiss and French ski associations, promoting in their respective countries - and our key sponsor is Red Bull. We have around 135,000 monthly users and this season we aim to reach 500,000 users, representing a new era for Greentube. It is targeted at ski enthusiasts, but it’s also aimed at the esports market too.
Another area Greentube is proudly working with is lotteries. We have around 20 lottery customers from Europe and North America and we recently received WLA supplier certification for our omni-channel server-based gaming solution, Plurius. Plurius is a unique product as you can play from a single wallet; taking your game from your mobile phone to a terminal, playing from the same player account. It is an interesting solution for lotteries, with Plurius currently live in Luxembourg, and we plan further installation in new markets in the near future.
“A highlight in the game distribution and development framework space is our new remote game server
technology that allows us to distribute our portfolio of over 400 titles to all the regulated markets worldwide. We have developed a meta-level of
features including different types of jackpots,
tournaments, marketing, gamification and retention
tools and secondary currencies that can be selected within the game. We are also very closely working with responsible gaming companies and our programmes in social
governance and going green is very important to the business.”
Thomas Graf, CEO Greentube
In 2022, the M&A activity of Greentube was at its highest ever level. Significant acquisitions in the technology space included a US-based development company, complementing our activities in Las Vegas and Nevada to grow our game portfolio in the US, specifically when bigger states such as California, New York and Florida open to online casino games.
On the resources side, we acquired a software house in Slovenia with around 50 specialist developers who have worked with Greentube on projects for a long time, which gives us 100 per cent capacity for future growth in the areas of platform and game development.
We also acquired igaming platform, Alteatec, a company based in Malta with additional hubs in India and the Balkans. Tis state-of-the-art igaming platform is already in widespread use in the German online gaming market, with customers in the private gaming space and in the lotteries sector in Germany. Alteatec was one of the first platforms to be accredited by the German gaming regulator, and will now be used in new jurisdictions in Europe and South America.
A highlight in the game distribution and development framework space is our new remote game server technology that allows us to distribute our portfolio of over 400 titles to all the regulated markets worldwide. We have developed a meta-level of features including different types of jackpots, tournaments, marketing, gamification and retention tools and secondary currencies that can be selected within the game. We are also very closely working with responsible gaming companies and our programmes in social governance and going green is very important to the business.
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