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IGAMING ROUNDTABLE LIVESPINS, SPRIBE, REAL DEALER, RAW IGAMING
Roundtable: Te rise of non- traditional casino content
Our latest roundtable examines the emergence of non-traditional casino content beginning to dominate operator game lobbies. Looking at the different types of games that fall into this category and what makes them so popular with players, Michael Pedersen, Shalva Bukia, Shane Cotter and Tom Wood explore the player demographics these games appeal to and whether they can help operators engage the lucrative but hard to reach generation Z and millennial player base.
What is non-traditional casino content? What game types fit into this category?
Michael Pedersen, Chief Commercial Officer at Livespins: Livespins is the very definition of non-traditional casino content and our platform and offering fit perfectly within this category. Te demand for casino and slot streaming is at an all-time high, and by allowing players to bet behind the action we’ve created an entirely new category of online casino gameplay.
Livespins is not the only game format that sits under non-traditional casino games – instant wins, crash games, mine games, Plinko and Slingo are just some of the others that come to mind. Ultimately, non-traditional content is underpinned by social interaction and a sense of community play – something standard slot, table and casino games can’t really provide.
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Shalva Bukia, Chief Product Officer at Spribe: When we think of non-traditional casino content, we first think of crash games – the most popular non-traditional game at the moment. Tese games take the increasing curve format with a multiplier that continues to rise as the game plays out.
Players must cash out before they crash out. If they can cash out in time, they keep their multiplied winnings, if they can’t, they forfeit their multiplied winnings and their original stake. Our flagship title, Aviator, was the original crash game when we launched it into regulated markets back in 2018, but today, there are more than 50 similar games from a range of providers.
Right now, Aviator has more than 5M MAU and I believe this category will only grow. Other popular games in the non-traditional category
include mines, dice, plinko and hi-low- these are single player titles with different gameplay.
Shane Cotter, Chief Product Officer at Real Dealer: ‘Non-traditional’ refers to the emerging category of casino games that depart from the familiar diet of slots, animated table games and live casino titles that operators have been serving up to players over the past decade or so.
Real Dealer’s focus is on table games, so our products have a solid, traditional element that players will instantly grasp. It’s how we present our games, via Hollywood-quality recorded video, that really breaks tradition in the online gaming space. You could say that we’re presenting the traditional in a non-traditional way.
Even more than that, the way we produce our games lets us splice together traditional
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