William Bolton Editor


Comment


Hardwa You


Sports B r Trusted


are Partner! G ima gn


March 2023


For all the talk of Madrid, Barcelona and Paris at the ExCeL last month, the grass isn't always greener. Conversations on the stand tended to begin with appraising the busy footfall and the strain of back-to-back meetings, before inevitably drifting towards where the exhibition should be held in 2024. Despite the enthusiasm for the success of this year's edition - many regard it as their most successful industry event ever - there was a surprisingly palpable excitement at the notion of moving elsewhere.


High costs, Brexit awkwardness and wintry weather were the primary reasons. Others less cited included the 30-minute queue for an over expensive pizza slice, grim toilet facilities and the frustration of simply finding a place to sit. Sure, ICE London can feel like a grind - particularly when you're sleep deprived and talked out on days two and three. Despite the Elizabeth Line significantly improving travel routes and local hotels no longer have a monopoly to jack up prices, it's still a fatiguing experience - and I'm a newbie compared to those who remember the event when it was held at Earls Court.


THERE WAS A SURPRISINGLY PALPABLE EXCITEMENT AT THE NOTION OF MOVING ICE LONDON ELSEWHERE IN 2024.


There is no guarantee the benefits we take for granted at ICE London - the convenient date in the calendar, the 'given' that anyone who is anyone in the gaming industry will be in attendance - will carry over to a new venue. Familiarity breeds contempt, but better the devil you know.


PORTRAIT TABLETOP


Between the G3 team, we totalled well over 100 stand visits. A personal standout was Imagine Live’s ‘Robot Arm’. Adding dynamic camera angles to the static live casino experience, Robot Arm has the potential to change the genre. Sportradar’s Computer Vision Table Tennis demo was an impressive live showcase. The breath of data - and speed with which it’s gathered - needs to be seen to be believed. And Interblock’s as yet unnamed live table technology has the potential to change the game in years to come.


EDITORIAL ADVERTISING G3 Editor


William Bolton


william@gamingpublishing.com +44 (0)7714690817


G3Newswire Editor Phil Martin


phil@gamingpublishing.co.uk +44 (0)7801 967714


Deputy Editor Karen Southall


karensouthall@gmail.com


Managing Director Lewis Pek


lewis@gamingpublishing.com


Fromstart to finish, SUZOHAPP an uildbc a complete olus


tion o t ll ouryafit sports betting hardware needs. SUZOHAPP.COM/SPORTSBETTING ™


May 9-1 1, 2023 New Jersey


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International Reporter James Marrison


PRODUCTION


Senior Designer Gareth Irwin


Production Manager Paul Jolleys


Commercial Administrator Jennifer Pek


Subscriptions Manager Lisa Nichols


P4 WIRE / PULSE / INSIGHT / REPORTS


Commercial Director James Slattery james@gamingpublishing.co.uk +44 (0)7814227219


Advertising Executive Alison Dronfield alison@gamingpublishing.co.uk +44 (0)1204 410771


Chairman John Slattery john@gamingpublishing.co.uk +44 (0)7917166471 Contributors Koen Stomph, David Giles, Tomas Graf, Zane Mersich, Tomas Schmalzer, Noah Acres, Abhinay Bhagavatula, John Connelly, Radek Pucek, Pavel Michalcio, Ilkim Hincer, Melissa Summerfield, Eygen Belousov, Matthias Ciappara, Simon Dorsen, Ben Steenhuisen, Michael Pedersen, Shalva Bukia, Shane Cotter and Tom Wood.


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