We’ve also moved into market localisation, producing Spanish-language roulette games as well as an upcoming ice-hockey-themed game that’s very much geared towards Canadian players. Tat title will be released in time for next year’s Ice Hockey World Championship.
Shalva: Crash games are undoubtedly popular but there’s still more to be explored in terms of themes, gameplay and bonus features. But one area where we believe there is tremendous scope to innovate and push boundaries is within loyalty tools built into games.
We also see plenty of room to further develop the tournaments that these games can be hooked up to. Improvements to both areas will enhance the player experience, making it more rewarding, competitive, social and interactive. At Spribe, we’ve been working on these for some time now and are close to launching products that will set the standard for others to follow when it comes to loyalty and tournaments.
Tom: Tis is a tricky one to answer as we have some incredible innovations in the works that need to stay under wraps for now. What I would say is that we’ll start to see more games based on social-styled gaming with the aim of attracting Gen Z and Millennial players.
With SuperSlice and SuperTracks, we’re focused on making the player experience
“Crash games and non-
traditional casino content have been so effective at drawing this sought-after audience to online casinos and sportsbooks for the first time. It’s also worth remembering that traditional casino players are enjoying increasingly social and
interactive experiences outside of gambling, and want to be
offered the same when playing slots and casino games.”
simpler and more mobile-enabled while also in some cases creating a new player experience that walks the fine line between a slot and an in-app experience. If that will work and generate the engagement, we are hoping for remains to be seen. Outside of game development, I think we’ll see more platform and side bet features that add another layer to the player’s experience.
Is the social element something that players are increasingly seeking?
Shalva: Social interaction needs to be a core part of the gameplay and player experience if a game is to attract Gen Y and Gen Z players. Tis is baked into the experience offered across other entertainment options from mobile gaming to streaming, so consumers absolutely expect to be able to interact and chat with others when engaging with an online casino game.
Tat’s why crash games and non-traditional casino content have been so effective at drawing this sought-after audience to online casinos and sportsbooks for the first time. It’s also worth remembering that traditional casino players are enjoying increasingly social and interactive entertainment experiences outside of gambling, and again are starting to want to be offered the same when playing slots and casino games.
Tom: Tis is something that we are seeing, but it’s yet to be proven to work. We know that the land-based world tried social, and it failed, so there’s no guarantee whatsoever that this will work online. Tat said, it’s clear that Gen Z and Millennials are more prone to play social games or certainly games with an element of interaction built into the overall experience.
In fact, the average youth spend more than two hours and 25 minutes per day on social platforms so that indicates there’s a future player base that can be engaged so long as we
NEWSWIRE / INTERACTIVE / MARKET DATA P105
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