Abhinay Bhagavatula EVP Gaming Business, CTO and Global Manufacturing Leader, Quixant.
Abhinay, how did the ICE 2023 show play out on the Quixant booth in London?
ICE 2023 was an incredibly successful show for Quixant and it was impressive to see the whole industry back with a vengeance. Tis was an exhibition in which we saw a lot of interest both from our land-based customers and from the online sector, which is expanding as the land-based and online markets continue to converge. Plus, as regulations open more markets, sports betting is also a key element in that expansion, with developments in the US market carrying through into Europe. Tis was highlighted at ICE where we saw a large presence from the sports betting side of the industry.
“As a technology company we want to put our customers at the forefront of innovation and Intel's strategy will help us to achieve those goals. Our QMAX platform is powered by Intel's latest technology, and is
available with a discrete dGPU option, which helps us to provide a range of high performing platforms that
complement our existing AMD products. ”
How did London compare to Vegas?
Tere had been a lot of conversation at G2E about the potential for a slowdown of the markets due to the recession on the horizon. However, conversations at ICE were wholly positive and demonstrate just how strong gaming markets are holding up, and how many are looking forward to further expansion. Tis was the overall sentiment of customers at ICE, as they looked to new markets opening up across Europe in the near future. Te EMEA market does not appear to be slowing down any time soon.
You launched your latest QMAX product at ICE – a premium Gaming platform powered by Intel. How was this launch received - especially as you’re a business that’s historically been more aligned with AMD?
As a technology company we want to put our customers at the forefront of innovation and Intel's strategy will help us to achieve those goals. Our QMAX platform is powered by Intel's latest technology, and is available with a discrete dGPU option, which helps us to provide a range of high performing platforms that complement our existing AMD products. Te launch of the new QMAX provides the industry with the ultimate high-performance gaming platform, and with scalable graphics it provides a lot of different options and flexibility for our customers.
We’ve discussed the launch of Qinetic and Quantum at G2E, your new cabinet range, but what was the reception like at ICE?
Our strategy of launching the Quantum and Qinetic range of cabinets is to provide solutions for customers looking for a turnkey option for hardware and software integration, as well as expediating the time it takes them to get their cabinets to market. As the US market is a much more established on the land-based side, our focus has been upon route markets in which there is a need for support and integration. Here we provide the best value and service to our customers.
At ICE it was impressive to see the convergence of online and land-based and I think that's where we've hit the sweet spot. A lot of our customers are looking for solutions to enable their online content to transfer to cabinet solutions. We are partnering with online game developers to help them with that hardware integration so that they can focus on game and online content creation.
We have seen lot of positive opportunities and there is huge market growth as this convergence gathers pace. Troughout the pandemic we saw a lot of expansion in the
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