Pulse


GAME DEVELOPMENT PUSH GAMING


keep growing and getting better if operators and suppliers speak closely to all the regulators. We have a compliance team that puts that very much at the core of what they do by keeping on top of what's happening. For example, we've been part of steering committees in the UK where we're helped advise on game design. It's a massive factor that shouldn’t be underestimated.


After a period of digital events, the second half of 2021 saw the return of in-person events. Are they still as important as they were before the pandemic for creating new business?


Having been in the industry for well over a decade, events have a great part to play in fostering business deals, and I've loved being back and physically seeing people. I've done a combination of conferences and exhibitions since they returned including SBC’s summits in Barcelona and New Jersey, iGB Live!, SiGMA, and a few separate business trips to London – and I feel lucky to be back out seeing people again.


As great as Zoom and Hangouts are, for me face- to-face time with people allows you to get into the nitty gritty of things, as well as have those all-important side conversations. As Push is about to embark on an even bigger growth spurt through entering the U.S. and Canada, sitting down with new and existing partners to find out their overall plans and where we fit into them is key. Having those in-person allows for a deeper and more in-depth conversation to occur.


How influential has Jammin' Jars been to Push Gaming’s success?


Jammin' Jars is a hugely successful game for us, but we are lucky to have a few games you can fit into the category of standing the test of time. Jammin' Jars is one of our top performing games, and games like Wild Swarm and Razor Shark are still performing fantastically well, and those games are around three years old. Tey put us on the map, as did Fat Rabbit, Tiki Tumble and Fat Santa (which is popular even when it's not Christmas), and all were launched in very quick succession. However, when people think of Push, they often think of Jammin' Jars.


Some studios have made a name for themselves by looking at other titles and, not necessarily reskinning them, but taking a concept or theme


“Jammin' Jars is a hugely successful game for us, but we are lucky to have a few games you can fit into the category of standing the test of time. Games like Wild Swarm and Razor Shark are still performing fantastically well, and those games are around three years old. They put us on the map, as did Fat Rabbit, Tiki Tumble and Fat Santa (which is popular even when it's not Christmas), and all were launched in very quick succession. However, when people think of Push, they often think of Jammin' Jars.”


P94 WIRE / PULSE / INSIGHT / REPORTS


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