G3 INSIGHT LOCATIONSMART
What’s the history with LocationSmart?
LocationSmart provides cloud-based location services to gaming and lottery operators for geolocation compliance and to supply chain operators to manage their mobile devices across the Internet of Tings (IoT). We were founded in 1995 and are based in Carlsbad, California.
Our mission has always been to solve operational challenges for businesses that have a mission-critical need to know in real-time where their users and devices are located. Over our history we’ve helped wireless carriers launch federally mandated emergency caller location services (E9-1-1 in the US and Canada), enabled automated hands free location for roadside assistance and trucking services, and are now addressing geographic compliance regulations for gaming and lottery services.
In what states are you present and what are your expansions plans?
We are licensed as a geolocation service provider for sports betting in Colorado. Other states where our customers operate include Kentucky, New Jersey, New York with more in process. We also serve customers operating in parts of Canada, Europe, and the Caribbean. We strive to provide customers with secure, reliable cloud-based geolocation services anywhere they are needed in the world.
Why is geolocation compliance in the US gambling market important?
As a gaming or lottery operator, it is critical to know where users are located and offer them only those forms of wagering that are allowed at their current location. For instance, US federal law prohibits certain forms of betting and the transfer of money associated with betting across state lines. Yet many states allow in- person or online betting if it takes place entirely within their boundaries.
To complicate it further, within each state, there may be different rules for in-person versus online gambling or for different forms of betting. For instance, over 40 states have regulations allowing daily fantasy sports. On the other hand, about half the US states allow sports betting in person. Only about a third of all states allow sports betting online. Even fewer states allow online casino-style gambling, although many more allow it in person.
In some states online betting may be allowed anywhere within the state boundaries, while in others a user must be physically present at an authorised venue within the state. Tere are even situations where one part of a state (say, a county) may have different laws about what is allowed or how winnings may be taxed there versus the rest of the state.
Not to add more confusion, but the regulatory P70 WIRE / PULSE / INSIGHT / REPORTS
Mario Proietti, Chief Executive Officer, LocationSmart
“Within each state, there may be different rules for in-person versus online gambling or for different forms of betting. For instance, over 40 states have regulations allowing daily
fantasy sports. On the other hand, about half the US states allow sports betting in person. Only about a third of all states allow sports betting online.
Even fewer states allow online casino-style gambling, although many more allow it in person.”
Mario Proietti
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