G3 INSIGHT - QUIXANT
forecasts so that we keep the right level of stock and can also predict the demand in the future.
Quixant is an exclusively Gaming focused business with relatively few product lines, making it easier for us to manage our supply chain, ensuring customers are supported on those products. When we paused product development for six to 12 months, we decided that deploying all of our product resources to ensure product modifications were conducted early was the right action to take, which enabled us to continue to supply existing customers.
Our exclusive focus on the gaming sector means that we understand the unique challenges facing the industry, in a heavily regulated environment in which customers only make money when they place new games on gaming floors. At Quixant, we know we cannot become the barrier to supply and it has been a truly cross-disciplined, international effort required to avoid this. I am also grateful for our great partnerships with customers, where support has been reciprocal both ways. We have engaged in a lot of healthy dialogue over the last two years. When everyone was wondering about the future in 2020 and then in 2021, asking about supply, both years have presented a great deal of risk, but I feel proud of how Quixant’s customer relationships evolved over this period and into 2022.
“Our exclusive focus on the gaming sector means that we
understand the unique challenges facing the industry, in a heavily
regulated environment in which customers only make money when they place new games on gaming floors. At Quixant, we know we cannot become the barrier to supply and it has been a truly
cross-disciplined, international effort required to avoid this.”
If 2020 was the year of Survival-mode for customers - and 2021 saw a resumption of the buying cycle but supply disruption - what is going to be the theme of 2022?
I feel optimistic about strong demand continuing. I think players want to get back to venues; the casino offering remains compelling and one of the wonderful things about this industry is that it’s rebounded and continues to innovate across the board. I believe demand will drive through 2022, but supply will continue to be difficult. Speaking directly to the semi-conductor manufacturers,
they confirm that we will maintain this current climate until at least the second half of this year.
We are going to experience some turbulent waters over the next six months at least on the supply side. However, just as we’ve grown accustomed to living with COIVD-19, we have also grown acclimatised to the shortages. Whereas this time last year we were rushing to warehouse our stock, this year it’s a well- oiled process in which we can methodically approach the problems as we see them.
Looking back at the last 12 months - a year in review if you like - what did 2021 throw at you? What were the big challenges and achievements?
Firstly, we never want to be the company that stops the production line, as that’s such a disruptive proposition for any customer. When we’ve unfortunately had to delay orders, I think we’ve done a good job of pre- warning customers of any shortages. Tat said, we have been able to deliver all orders within the revised dates and dialogue with customers has ensured that there weren’t any surprises around deliveries, or the lack thereof.
My second point is that the boldness with which Quixant invested early in the pandemic has paid back in dividends for our customers. Some of the price rises we’ve seen on components has been extraordinary, but the
P48 WIRE / PULSE / INSIGHT / REPORTS
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