“The rebrand to PressEnter Group was all about positioning the business for the push to become a tier-one operator of online casino and sports betting brands. We wanted a name and identity that was modern and reflected our position at the crossroads of technology, entertainment and gaming. It had to capture the


dynamic nature of the business and that we are action-driven. But, most importantly, it had to reinforce our belief in taking care of our family and I believe that PressEnter covers all of that perfectly.”


NEWSWIRE / INTERACTIVE / MARKET DATA P109


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