Which are the most attractive emerging markets in Latin America? And what can we expect to see from them going forwards?


Latin America has slowly become a strategically important region for operators and suppliers who are seeking out growth opportunities in newly regulating markets. Colombia, with its growing population of over 60 million people, has the potential to become one of the most important jurisdictions in the world.


Colombia country is now one of the bright spots in the region where the local government has created an efficient approach to banning illegal gambling. All of which has resulted in opening the online market.


Te fact that sport is playing such an important role in the daily lives of Colombians leads me to believe that the market potential of betting is enormous. While football is a big sport all over the world, one of the reasons for its popularity in Colombia are the players.


Colombian football players don’t tend to come from the big cities; the majority of players come from small rural villages or towns outside of the major cities. Tey are underdogs likable to the general public and thus heroes with whom people relate, especially kids at a young age who see them as role


P32 WIRE / PULSE / INSIGHT / REPORTS


models. For this reason, football is a sport that brings communities together and gives individuals a sense of pride and unity.


Brazil is Latin America’s first economy, eighth-largest worldwide, and it has a population of more than 200 million people. Te country has the largest potential as it has shown great technology adoption and a market full of business opportunities.


Before the global COVID-19 pandemic, 200,000 Brazilians were travelling to foreign casinos to gamble every month. Las Vegas receives about 150,000 Brazilians a year. For all of us who have been in the industry for a long time, we have always referred to Brazil as the sleeping giant, because we have been waiting for the country to start displaying its full potential.


Once Brazil becomes a regulated market, it could eventually rise to being the third biggest market in the global betting industry.


What are the most interesting developments in LatAm at present and how is NSoft navigating this space?


Despite the backlash in the global economy in the last two years, due to the COVID-19 pandemic and lockdowns, we have slowly and successfully been growing in LatAm, which shows the market's


potential. Te presence of so many of the major international suppliers with localised products demonstrates what an important region Latin America is for the betting and gaming industry.


Carlos Vargas Regional Sales Manager NSoft


“Colombian football players don’t tend to come from the big cities; the majority of players come from small rural villages or towns outside of the major cities. They are underdogs


likable to the general public and thus


heroes with whom people relate, especially kids at a young age who see them as role models.”


Carlos Vargas


NSoft’s long-term retail experience is an important asset for LatAm markets due to the retail preferences of its players.


Our newest casino slot games also have a lot of potential as it has been proven that RNG games are popular in this market.


Horse racing games are also in high demand because, historically, the vast majority of professional jockeys have come from Latin America – trained in the jockey schools that opened in the 1950s and 1960s in Panama, Puerto Rico and Mexico City.


Professional jockeys have always been a symbol of pride for Latinos and the Latin American horse racing community. NSoft’s Virtual Sports games deliver computer- generated races based on real sports events. Greyhounds, horses, cars, motorcycles, all can be found in our portfolio.


We are very optimistic that 2022 will be an even better year and with the addition of new games and more products, we will continue to expand more in this market.


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