Pulse
SBC SUMMIT BARCELONA SEPTEMBER 20-22, 2022 YGGDRASIL
"The more people are alert to this, the more blocking that will take place, and the tougher it will be for
sanctioned money to get into the ecosystem. Let what happened to Evolution be a lesson to implement and review policies and
procedures. We have seen these types of issues with
banks for many years and we need to show that we are
better than that - "sanction- proof" if you will."
more companies in the industry are starting to realise what you should be doing. Te more people are alert to this, the more blocking that will take place, and the tougher it will be for sanctioned money to get into the ecosystem.
"Let what happened to Evolution be a lesson to implement and review policies and procedures. We have seen these types of issues with banks for many years and we need to show that we are better than that - "sanction-proof" if you will."
Fredrik advises that companies do all in their power to avoid having sanctioned money coming through their system through IP blocking and other sophisticated methods. Pondering we will see more allegations hit the industry by the time this year’s SBC Summit Barcelona takes place in September, Fredrik says that if you're the NJDGE or any other regulator and you're going to go for someone, you go for the big one.
"Tankfully, Evolution consists of experts who understand risk management and conduct business in many parts of the world. Tey are publicly listed for several billion dollars, so they are shielded. I'm grateful it was them and not a different company with weaker protection or a
P88 WIRE / PULSE / INSIGHT / REPORTS
lesser understanding of these issues. My advice is don't copy the products of the biggest companies, copy their policies!"
STARTING OUT
Whilst Fredrik wouldn't describe himself in such terms, he is one of iGaming's visionary leaders and commands great respect within the industry. Yggdrasil's CEO started out in a family run business in the catering sector that sells fish in fish markets and owns several restaurants in Stockholm. "A lot of gaming directors have frequented my family's joints in Stockholm and enjoyed several buckets of caviar and champagne!"
After this grounding, Fredrik moved into fast moving consumer goods where he was drilled in selling and promoting with American companies, giving him an awareness of global operations. Whilst it was fast moving goods, Fredrik felt it wasn't moving fast enough.
"As the IT sector started to develop in the 1990s, you started seeing companies popping up working in technology and I saw the opportunity to move into telecommunications and
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