Lewis Pek Editor
Comment
February 2022
ICE London once again became the focal point of the industy’s ire and consternation in January. Multiple high-level land-based gaming suppliers announced their withdrawal from the event, just as the European Casino Association, with whom we have multiple interviews this month, confirmed its support and backing for the show.
Clarion Gaming confirmed the event would not be postponed or cancelled from its April dates, which triggered sections of the press to call for its management to resign and the show to be wrestled away and relocated to Europe. It’s been quite the rollercoaster month.
The fact is that ICE is extraordinarily expensive. Brexit intensifies worries over the cost, Covid remains a spectre and the dates over Easter compound the concern that the buyers won’t attend. Confirmation is that we’re not seeing mass defections from the FIJMA show in Spain taking place in March, or the NIGA show the week book-
THIS IS ABOUT THE SHEER EXPENSE OF ICE, THE DOUBT OVER ROI AND THE TWO YEARS OF DECIMATED REVENUES DUE TO COVID.
ending Easter. This is about the sheer expense of ICE alone, doubt over ROI if it’s compromised in any way, and the two years of decimated revenues for land-based gaming suppliers. It’s also about moving the show from London to Europe and the politics that surrounds such a decision.
We are inevitably going to see more cancellations in the lead-up to ICE London. However, Clarion has made clear to land-based exhibitors that they can cancel and keep their place for next year, attend but down-size their presence and floor-walk with meeting space provided if that’s their best alternative. If you’re calling for the show to be cancelled because you’re not exhibiting, my question is - why? If I can meet clients and new contacts at a ‘different’ show, with much reduced costs, then after two years, I’m going to take that opportunity and I look forward to meeting you there. I don’t expect to see everyone, but seeing someone - any one - after so long, is enough for me.
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G3 Magazine Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879291
G3Newswire Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)7801 967714
Deputy Editor Karen Southall
karensouthall@gmail.com
Features Editor William Bolton
william@gamingpublishing.com
International Reporter James Marrison
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Contributors Carlos Vargas, Jakov Sopta, Domi De Wilde, Ivo Valenta, Joanna Petit, Jan Pecha, Shalini Kolling, Darko Devic, Bettina Glatz-Kremsner, Jon Jayal, Per Jaldung, Hermann Pamminger, Morten Hauge, Tomas Molloy, Paul Witten, Alex Kornilov, Marvin Sanderson, Mario Proietti, Karolina Ullman, Henrik Link, Fiona Hickey, Vladimir Malakchi, Josefin Uppeke, Tom Wood, Lahcene Merzoug, Steve Rogers, Yossi Barzely, Martin Wachter, Steven Spartinos, Frederick Elmqvist.
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