G3 INSIGHT XPOINT
What’s the history of Xpoint? In what states are you present and are you expanding in the US market?
I’m proud to say that Xpoint is transforming the geolocation industry. We have a very exciting future ahead, especially in the USA where we are expanding rapidly.
Xpoint was founded in 2019 and we have our U.S. headquarters in Miami, with another team based in Dubai who work with our roster of global partners. In the USA, we are already able to operate in seven states - New Jersey, Colorado, Idaho, Iowa, Nevada, Washington DC, and Arizona - and in 2022 we will be adding more states to that list as we continue to grow.
Your service supports all use cases including on-premise betting enablement or venue specific restrictions. Does that mean you can pinpoint the user to a specific place in a state?
Geolocation technology is, very simply, tech that enables people to locate precisely where they are. Xpoint works with a range of companies to harness data from the mobile communications industry, from satellite tech and from other data sources to provide our partners with extremely accurate information about where their customers are. Tis is particularly important in the sports betting industry in the USA where some states have legalised sports betting, and others have not (although that picture is evolving very quickly). Xpoint’s technology enables our partners to know that their customers are engaging with their platforms and meeting all the regulatory and compliance laws governing their operations, state by state.
How accurate is it?
Te short answer is it’s incredibly accurate. You only have to look at your phone which tells you where you are to a matter of meters, to know how accurate location technology is, and that is important in the sports betting world, as there can’t be inaccurate information being used to ensure whether someone is placing a wager from within a state that has not legalized sports betting.
Tere is also another huge benefit to this technology, which is where Xpoint’s real transformative strength comes into play. We work with our partners to build a better understanding of how their consumers want to be communicated with, how to fine tune their experience using our partners’ platforms giving them a 360 degree view of their clients’ needs.
Why is this technology so important in the US market? Will it continue to play an important role in the market going forwards?
It’s critical in the US market, because of the differences in legal status from state to state. For companies to be able to operate legally and to
P66 WIRE / PULSE / INSIGHT / REPORTS
Marvin Sanderson CEO and Co-founder, Xpoint
“Xpoint works with a range of companies to harness data from the mobile
communications industry, from satellite tech and from
other data sources to provide our partners with extremely accurate information about where their customers are. This is particularly important in the sports betting industry in the USA where some states have legalised sports betting, and others have not (although that picture is evolving very quickly). Xpoint’s technology enables our partners to know that their customers are engaging with their platforms and meeting all the regulatory and compliance laws governing their operations, state by state.”
Marvin Sanderson
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