Pulse
ONLINE CASINO BRANDS PRESSENTER
Formerly a single brand operator, newly rebranded
PressEnter Group (formerly Betpoint) now operates six online casino assets with a workforce that has quadrupled over the past year. CEO Lahcene Merzoug sets out how the Group has gained a foothold in the industry and why a seamless player journey has to be at the core of any user experience.
PressEnter: getting the basics right
Lahcene Merzoug, Chief Executive Officer, PressEnter
Could you tell us more about PressEnter Group and its brand portfolio?
PressEnter Group operates a growing portfolio of online casino brands. Following our recent rebrand from Betpoint Group, we are now driving forwards with our ultimate aim of becoming a tier-one operator and true market leader. Based out of modern offices in Malta, we have quickly assembled a team of some of the brightest minds and creative talents in the industry. Tese people have been a huge contributing factor to the success of the business, which has gone from a single brand operator to a company with a portfolio of six online casino assets. Tis includes
21.com, JustSpin, NeonVegas, NitroCasino, UltraCasino and RapidCasino.
You joined PressEnter in 2021 after spending more than two years as CEO of ComeOn. Part of your remit was to assemble a management team. How is this progressing?
P106 WIRE / PULSE / INSIGHT / REPORTS
It is going well, and we have recently named a number of big hires for the business as well as promoting from within the organisation. With each person that joins the management team, you need to find the right fit between entrepreneurial spirit and corporate professionalism. When assembling the C-suite it is crucial to find the absolute best candidate for the role and that is why we go to great lengths to identify and secure the talent we believe is the perfect fit both professionally and culturally. And we have done just that with the likes of Qurban Hussain, who recently joined as Chief Financial Officer and Hampus Eriksson as our Chief Product Officer.
What challenges have you faced as an emerging operator in trying to gain a foothold within the industry?
Often when growing an organisation quickly frictions happen within various factions of the business but that has not happened with PressEnter. I put this down to the incredible company culture that we have created, and that has allowed us to scale at pace without anything slowing us down. Of course, the biggest challenge is recruitment and onboarding the right people to allow the business to shift up a gear and grow even faster. Building a strong team takes a lot of time but we have dedicated a lot of resources to this part of expanding the business. Tis has seen us earn a reputation for being one of the best employers to work for and that is reflected in the talent we have attracted.
Rapid growth also presents challenges when it
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