G3 INSIGHT - QUIXANT
Continuing to push forward in the face of market shortages
Macro-economic factors continue to plague the supply of semi-conductors to multiple global markets. Quixant CEO, Jon Jayal, updates upon the state of the marketplace as we head into yet another year of disruption.
After yet another difficult year, what positives have you taken from the events Quixant exhibited at in 2021?
Quixant exhibited at the G2E show in October last year thanks to the enormous efforts of our US team. And while I think it was a different show for everyone, what was desperately needed was the opportunity for face-time with customers after such a long break. Quixant’s Chief Technology Officer, Abhinay Bhagavatula, and our US-based team were able to meet customers, demonstrate Quixant’s latest products and reconnect with customers - thanking them for their business during the pandemic and discussing what lies ahead in 2022.
What have you made of the decision to postpone ICE - what’s been the impact on Quixant - both upon your announcements and plans for 2022?
On the products side, Quixant hasn’t changed any of its planned announcements and roll-outs in 2022. We are continuing full-steam ahead, despite the news that ICE is not now taking place in February. Of course, it is disappointing that we are not able to participate in ICE in February as planned. We had all hoped that we’d be able to draw a line under COVID-19 this year, but unfortunately that’s not possible right now.
Quixant has supported ICE for many years and know that a well-attended ICE is great for our industry. We will continue to support the industry and the show, if that’s what the industry desires, but there’s lots of uncertainty around the new dates, and low attendance will be detrimental to the industry and impact the enthusiasm for future Clarion events. G2E was a different show from previous events; far less stand space was occupied, and attendance was significantly down. With ICE, we need to ensure that it is a positive event for everyone in the industry, and that our investment is met with healthy visitor attendance, and thus ample opportunities
traditional roll-out window for new products and the long-tail of those products in the market. Does this hold true for Quixant and what can you tell us now about your line-up in 2022?
Jon Jayal Chief Executive Officer, Quixant
“Our product roadmap continues on the same track, and will be delivered as planned, whether or not it’s at ICE. Our stand at ICE London will offer the latest and greatest Quixant products at the level of functionality and performance that our customers are accustomed to with Quixant products.”
to meet with many of our customers and prospects. Whilst the only options for this year, the new dates are difficult as they clash with Easter, Spring Break and travel around the NIGA show.
Our product roadmap continues on the same track, and will be delivered as planned, whether or not it’s at ICE. Our stand at ICE London will offer the latest and greatest Quixant products at the level of functionality and performance that our customers are accustomed to with Quixant products. Te only reason we won’t be at ICE is if the show is cancelled or there is a significant decline in the attendance of our customers.
One of the many things that Covid has changed, and significantly, is the
We have several new launches this year, including a bespoke range of cabinets that bring the best of breed of Quixant’s computer and display technology together in a turn-key cabinet solution that allows customers to focus on game content creation, rather than hardware. We also have several new Gaming Hardware Platforms ready for release this year, which were delayed six to 12 months as we focused engineering efforts on securing supply of existing products to customers already in mass production. Tis has enabled us to launch our new products with the benefit of a pause in which we integrated the latest technology into the new range, so that it’s even more compelling and able to drive the very latest generation of games. We have a couple of new products that fit this bill that we are excited to shout about in Q2.
Your point about the long-tail of products is especially important as it’s been a major challenge for us over the past year. Quixant are committed to supporting customers’ legacy products on an ongoing basis. During a period when components are in such short supply and are incredibly difficult to source, in Gaming we don’t have the same flexibility as other markets to substitute parts, so we need to maintain a consistent supply of materials, even when many of these components are several years old.
Hardware is not the easiest place to be for any technology business right now, but we have committed financial resources to buying stock so we can mitigate supply challenges into 2022 and we will continue to adopt this policy. I am proud of the way we have supported customers by keeping their manufacturing lines active and not causing production stops. We regularly engage with customers about their
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