Pulse
Market Development SOFT2BET
US expansion plans for 2024
Styliana Kalogreadou, Head of Sales at Soft2Bet, reflects on a successful 2023 for the company and explains how Motivational Engineering can boost business for partner
How was Soft2Bet's debut exhibiting at G2E Las Vegas?
Personally, it was my first time attending G2E and this year's event served as an opportunity to introduce Soft2Bet to a US audience. It was a great way to gather information, meet contacts and having a stand at the exhibition was very useful for us. We are now in the process of following up on the conversations and leads we made. Te conversations ranged from introductory meetings to more advanced discussions with contacts that we have been communicating with for some time. Overall, it was a very successful event for us.
How did the meetings differ from ones that you typically have at European events where Soft2Bet has an established presence?
Te primary distinction lies in the unique characteristics of the US market compared to our well-established presence in Europe. Te US provides a broader and more diverse landscape, which presents us with exciting opportunities for growth. Our current focus is on ensuring we have a comprehensive understanding of all the intricacies of this dynamic market to maximise our effectiveness and adapt to its specific demands.
How is Soft2Bet identifying strategic B2B partners that will expedite growth in the US market?
Te regulatory landscape is complex in the US, and that's why it's very important to prepare
P96 WIRE / PULSE / INSIGHT / REPORTS Soft2Bet:
Styliana Kalogreadou Head of Sales Soft2Bet
“The US provides a broader and more diverse landscape, which presents us with exciting opportunities for growth. Our
current focus is on ensuring we have a comprehensive understanding of all the
intricacies of this dynamic market to maximise our
effectiveness and adapt to its specific demands.”
accordingly, analyse everything and spot any opportunities that will be most productive for us. It's critical to understand the environment we're entering. For example, knowing that states like New Jersey or Michigan, which have long gambling histories, are more likely to be suited to us than a newly-regulated sports betting-only state.
What are Soft2Bet's plans for the North American market?
Our approach to the North American market is one of careful and deliberate expansion. We're taking our time to ensure a thorough understanding of the landscape. Currently, we're focusing on New Jersey, which aligns
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