Lastly, availability of local payment methods is essential. Vivo Gaming supports a variety of local payment methods that are popular in Latin America, making it easy for players to deposit and withdraw funds.
Adriana Nitu Head of Sales Vivo Gaming
adrianan@vivogaming.com
What are Vivo Gaming’s most popular products in Latin America?
Vivo Gaming is a leading provider of live casino solutions to the Latin American market. Te company’s most popular products in the region include:
Vivo Gaming offers a wide variety of roulette variants, including European, American, and French roulette. Te company’s roulette games are known for their high-quality video streaming and professional dealers.
Baccarat games are another popular choice for Latin American players. Te company offers a variety of baccarat variants, including Punto Banco, Chemin de Fer, and Baccarat Squeeze. Blackjack games are also very popular in Latin America. Te company offers a variety of blackjack variants, including Single Deck Blackjack, Multi-Deck Blackjack, and Blackjack Surrender.
Vivo Gaming also offers a selection of live slots games, including Buffalo Blitz, Cleopatra, and Da Vinci Diamonds. Live bingo games are a popular choice for Latin American players who enjoy the social aspect of bingo, with the bingo games known for their friendly dealers and exciting jackpots.
In addition to its live casino games, there are a variety of other products in the portfolio, including a promotional tournament tool that allows operators to create and manage their own casino tournaments. Te company's chroma key technology allows operators to customise the background of their live casino games.
Vivo Gaming also offers a variety of RNG games, including slots, table games, and video poker. Furthermore, all products available in a variety of languages, including Spanish, Portuguese, and English. Te company also offers a variety of currencies, including USD, EUR, and CLP.
Are there unique aspects which make your games popular? In what ways does Vivo Gaming's portfolio appeal to the Latin American market in particular?
Yes, Vivo Gaming’s games have several unique aspects that make them popular in the Latin American market. Firstly, GLI certification is a valuable asset for Vivo Gaming, and it can help the company to achieve its business goals. It has helped attract new customers, comply with
regulations, improve product quality, and expand market access.
Cultural relevance is another key factor. Vivo Gaming carefully considers the cultural preferences and gaming habits of Latin American players when developing its games. Tis includes using Spanish as the primary language for its games and incorporating popular Latin American themes and imagery.
Vivo Gaming’s games are known for their high production quality, with crisp graphics, smooth gameplay, and professional dealers. Tis attention to detail creates an immersive and engaging gaming experience that appeals to Latin American players. As mentioned, having a wide variety of games to cater to the diverse preferences of Latin American players is significant, with a comprehensive selection of live casino games, RNG games, and promotional tools.
Vivo Gaming’s games are designed to be compatible with mobile devices, allowing Latin American players to enjoy their favourite games on the go - an asset that is particularly important in Latin America where mobile gaming is prevalent.
In addition to these more 'general' factors, Vivo Gaming’s portfolio specifically appeals to the Latin American market for its focus on live dealer games. Live dealer games are extremely popular in Latin America, and Vivo Gaming offers a wide variety of high-quality live casino games to satisfy this demand.
Another is emphasising social interaction. Latin American players are known for their social nature, and Vivo Gaming’s games incorporate features that encourage interaction and community among players. Tis includes live chat features and social media integration.
Vivo Gaming has established hubs in Costa Rica, Buenos Aires, Montevideo, Bogotá, and São Paulo, with studios in Colombia and Uruguay. How has this localised strategy having boots on the ground translated into growth across Latin American markets?
Vivo Gaming's localised strategy has been instrumental in its growth across Latin American markets. By having a physical presence in the region, the company has been able to develop a deeper understanding of the local market. Vivo Gaming's team of local experts has a deep understanding of the cultural nuances, gaming preferences, and regulatory requirements of each Latin American market. Tis knowledge has been invaluable in developing products and marketing strategies that resonate with local players.
Vivo Gaming has cultivated strong relationships with local casino operators, regulators, and other stakeholders. Tese relationships have helped the company to secure deals, gain market access, and build trust with local partners. Vivo Gaming offers localised customer support in Spanish, Portuguese, and English. Tis ensures that players have access to the support they need in their own language, which is essential for building trust and loyalty.
Te regulatory landscape for online gambling varies from country to country in Latin America. Vivo Gaming's local presence allows the company to stay up-to-date on changing regulations and ensure that its products and services are compliant with local laws.
Overall, Vivo Gaming's localised strategy has been a key driver of its success in Latin America. Te company's boots-on-the-ground approach has allowed it to develop a deep understanding of the local market, build strong relationships with local partners, and provide localised products and services that meet the needs of Latin American players. Tis has translated into significant growth for Vivo Gaming across the region.
Does true ‘localisation’ of products mean going beyond language adaptations and Latin game titles? Is this a trap foreign companies fall into?
Yes, true localisation of products goes beyond
Vivo Gaming has cultivated strong relationships with local casino operators, regulators, and other stakeholders. These relationships
have helped the company to secure deals, gain market access, and build trust with local partners. Vivo Gaming offers localised
customer support in Spanish, Portuguese, and English. This ensures that players have access to the support they need in their own language, which is essential for building trust and loyalty.
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