Pulse
iGaming Software BLOKOTECH
Localisation underpins Blokotech’s success as it benefits operators targeting diverse markets, ensuring that they can offer seamless support and services tailored to specific linguistic and regional needs. Backing-up all these features is an intuitive CMS for clients
to manage and update their game offerings efficiently. The system goes further by allowing the consistent addition of new content, keeping the gaming experience fresh and engaging for players.
presence in several regulated regions where iGaming is thriving. Plenty of attention has been on the UAE in reaction to upcoming regulatory changes in the country’s gambling outlook. Blokotech is serious about the UAE and the market is earmarked as a key driver for growth. Installing the Gaming Control and Regulatory Authority (GCGRA) in the UAE is a pivotal development, highlighting the country’s serious intent to regulate gambling.
How do you test the longevity and sustainability of products such as Bloko Platform and Bloko Suite in markets such as South America, Africa, and India? Can learnings only be made 'on the ground' or are there means available to prepare?
Assessing the longevity and sustainability of products like Bloko Platform and Bloko Suite in diverse markets such as South America, Africa, and India, we employ a comprehensive data- driven approach. Tis involves analysing trends with partner operators. By digging into this data, we understand user behaviours and market dynamics, which are crucial for adapting our products for each region. Regularly communicating with clients and partners means we’re well positioned to gather insights that are invaluable for refining our strategies.
What challenges do deep cultural differences have for localising products in Latin America?
Te impact of culture is vast. One of the main challenges is localising for LatAm and taking into consideration the significant differences even inside countries. One area where we always suggest caution is in sponsoring local sports teams. It can be an impactful channel of
acquisition due to the fanatical support of many teams in LatAm but be prepared to alienate rival fans.
What are Blokotech's plans for Brazil - a market set for a monumental 2024?
Now Brazil’s Ministry of Finance has published rules for operating sports betting, the year ahead certainly does look to be a monumental one. From our perspective, we are hoping that 2024 will finally see licensed sports betting operators going live in Brazil with our technology stack.
What are the opportunities and challenges for foreign companies looking to enter India?
Te opportunities are clear for all to see as India is one of the most populous nations in the world that offers a vast and diverse market potential. Any company entering India should be aware that legislation can be complicated, especially concerning the gambling sector. A state-by-state regulatory system is not new, but gambling rules significantly shift across different Indian states. Appreciating these cultural nuances is crucial for success in India as its considerable size brings a raft of cultures, languages, and consumer behaviours.
What industry events will Blokotech be attending in 2024, and will there be any further product launches soon?
If it is an event worth attending, you will find us there. Particularly with the LatAm focused events, and SiGMA Dubai. Product launches are guaranteed so come drop by to any of our stands to find out more.
The opportunities are clear for all to see as India is one of the most populous nations in the world that offers a vast and diverse market potential. Any company entering India should be aware that
legislation can be complicated, especially concerning the gambling sector. A state-by-state regulatory system is not new, but gambling rules significantly shift across different Indian states. Appreciating these cultural nuances is crucial for success in India as its
considerable size brings a raft of cultures, languages, and consumer behaviours.
P104 WIRE / PULSE / INSIGHT / REPORTS
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