INSIGHT CASINO SLOTS ZITRO
Derik, the huge news story for Zitro at this year’s G2E Las Vegas, was the unveiling of the Las Vegas office. How important is it to have such a facility serving North America and what advantages will it bring for your customers? Te facility will include warehousing, production and shipping, what level of production will take place in Las Vegas? How will this improve speed to market and servicing? Why did you choose Las Vegas and why was now the right time to open a headquarters?
Over the past two years, we’ve been fortunate enough to experience significant growth in the United States, and the increasing demand for our products has led us to establish a headquarters to meet the ever-evolving needs of our customers. Las Vegas was the natural choice, given its position as the gaming capital of the world. Our administrative staff will be based in the office, and the warehouse will serve as our final production facility where we will stage and prep games for customer shipments.
We’re proud to expand our presence through this strategic move and look forward to further strengthening our brand in the highly competitive US gaming market.
When you talk to a slot purchaser for the first time about Zitro’s range of gaming products what do you tell them? What is the USP?
When we talk to a slot purchaser for the first time about our range of gaming products, we start by sharing the history of Zitro. Until recently, some customers thought of us as a bingo company doing business in Latin America. However, it is important to highlight that we are now a global provider of both video bingo and class III slot machines. Furthermore, we have a team of over 1,000 employees around the world and hold market leading positions in many of the global markets that we operate. Our unique selling proposition lies in our comprehensive gaming portfolio, global reach, and market leadership, which set us apart as a trusted and innovative partner for slot purchasers.
Te first eight months of 2023 have seen massive growth stateside with Zitro now installing slots in 13 states, which include Arizona, New Mexico, Minnesota, Virginia, Ohio racinos, Connecticut, Wisconsin, Indiana, Michigan, and Kansas, having previously been present in just California, Oklahoma, and Florida. What states are next on the roadmap?
We are extremely excited about our remarkable growth in the United States. As of today, we now have games live in 13 states and over 75 casinos. Our goal is to be licensed in every gaming market throughout the United States and Canada. We recognise this will take us several years; however, we are pleased with our progress to date. As for the specific states on the roadmap, we are actively
exploring opportunities and partnerships to expand our reach, and we will continue to share updates on our journey to cover every gaming market in the region.
Is there anything you can tell us in terms of machine numbers in the various markets and performance on the gaming floor? Is California still Zitro’s most active market? Do you see this changing as new markets come onboard?
We have been very pleased with our game performance throughout the United States. Our ‘88 Link’ series of games have proven to be popular performers in every market that we have entered. While it’s true that we initially began installing machines in California, and it remains one of our most active markets due to our early presence, we continue to see growth in every market we operate. Our expansion across multiple states underscores our commitment to becoming a key player in the US gaming landscape.
It is important to highlight that we are now a global provider of both video bingo and class III
slot machines. Furthermore, we have a team of over 1,000 employees around the world and hold market leading positions in many of the global markets that we operate. Our unique selling proposition lies in our comprehensive gaming portfolio, global reach, and
market leadership, which set us apart as a trusted and
innovative partner for slot purchasers.
Te first Link King units were installed in Florida in 2020, at the Gulfstream Park Casino, Hard Rock Casino, Dania Beach Casino, and Coconut Creek Casino. I believe you were with a competitor at this time. As a then competitor looking in, what did you make of the new kid on the block and what attracted you to your position with Zitro? How did players and operators react to a new name on the gaming floor?
When the first ‘Link King’ units were installed in Florida back in 2020, I was indeed working with a competitor in the industry. It was an interesting time to see a new player entering the US gaming scene. What particularly caught my attention and eventually led me to
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