“While certain games have a global appeal, we


recognise the importance of fine-tuning them to the specific demographics and cultural preferences of each country. This adaptation ensures that our


Sebastian Salat International Presidente, Zitro


products resonate with players in every jurisdiction. We understand that some are more local oriented, while others focus on attracting tourists. Despite these differences, the common thread of great products remains, with the need to fine-tune them to meet the unique tastes of players in each market.”


Zitro is among the top suppliers in Latin America. Could you provide an overview of your history in the region? What's Zitro’s heritage in Latin America?


In recent years, Zitro has built a strong presence in various markets, both land-based and digital, across Latin America. We take pride in being the leading supplier throughout all Latin America, with special mention to Mexico. Our strong ties to Latin America are grounded in the Brazilian origins of our founder, Johnny Ortiz, who launched the company from Brazil to the global stage. We have a profound appreciation and understanding of Latin America, boasting dedicated offices in Argentina, Colombia, and Peru, and a significant presence in countries such as Chile, Paraguay, Uruguay, and Panama.


It's important to also highlight the experience of the people at Zitro. I, myself, have been working in Latin America for decades, and have gained deep insights, allowing us to better understand the diverse needs of operators in the region. I want to express my gratitude to all our clients. We owe a lot to Latin America. Our clients there support us not only by purchasing our products but also with their affection, knowing that we are by their side.


What's been key to Zitro's longstanding success across the region?


Te key to Zitro's sustained success across the region can be attributed to several key factors. First, the performance of our products has played an important role. Te consistent high quality and appeal of our game offerings have contributed significantly to our longstanding positive reputation.


Additionally, our success is underscored by our strategic approach to market growth. We have demonstrated remarkable flexibility in adapting to the varied economic and currency situations in each country. Tis adaptability has been instrumental in assisting operators, enabling them to effortlessly integrate our products into their venues.


Furthermore, our unique business model emphasises a physical presence in the region, with our own offices. In contrast to some competitors who delegate technical support to third-party companies or distributors, we maintain a direct, personal relationship with our clients. Tis hands-on approach ensures that our support and services are tailored to the


specific needs and challenges faced by operators in each country.


What are Zitro's top performing cabinets and games in Latin America? Do the most popular products differ from one market to the next, or do they tend to be the same?


Zitro's success in Latin America is driven by a line-up of top-performing cabinets and games that have gained immense popularity across the region. Our iconic game series, including Link King, Link Me, 88 Link, and Bashiba Link, have seen tremendous success, proving their global popularity. Additionally, our GLARE cabinet line has played a crucial role in our achievements, offering a comprehensive product range tailored to meet the diverse needs of each operator in the region.


Notably, our newest games, such as Fu Frog and Fu Pots, are increasing in popularity and contributing to our continued success. We are also about to launch a Wide Area Progressive (WAP) in the first country in Latin America — though I cannot provide details at this time— featuring our premium cabinet, Altius Glare, with the standout game being ‘Mighty Hammer Ultimate’.


While certain games have a global appeal, we recognise the importance of fine-tuning them to the specific demographics and cultural preferences of each country. Tis adaptation ensures that our products resonate with players in every jurisdiction. We understand that some are more local oriented, while others focus on attracting tourists. Despite these differences, the common thread of great products remains, with the need to fine-tune them to meet the unique tastes of players in each market.


How do the individual needs of customers vary from one to the next? What typical requests do you receive from LatAm operators?


Latin America is not a uniform market in terms of culture, social structure, or economic standing. Te individual needs of customers in Latin America vary significantly due to factors such as income levels, which greatly influences the daily and per-machine averages in different countries.


In some countries, operators require additional financial support from suppliers like Zitro to meet their income expectations. As a company, being committed to providing products at the


level of top global suppliers, we face the challenge of ensuring that the machines and games purchased by customers perform well.


In the unique market conditions of Latin America, Zitro has a dual commitment: first, to create games that are effective and second, to support customers with appropriate financing and business models, enabling them to adhere to agreed-upon payment plans. Tis dual commitment reflects our dedication to meeting the diverse needs of operators in the region.


What scope is there for continued growth in Latin America for Zitro? Where have you identified opportunities going forward?


To drive continued growth in Latin America, Zitro has outlined a strategic approach focused on multiple aspects. First, we aim to expand our presence in existing land-based markets by introducing more diverse and high-quality games, while also developing our Wide Area Progressive (WAP) product line.


Simultaneously, we are adapting to the growing trend of online gaming in the region, and we plan to enhance our digital game portfolio to complement and support this market.


Turning our focus to the Caribbean, where Zitro's current presence is limited to a few jurisdictions, we see an opportunity to develop and strengthen our position in this market.


Lastly, with an eye on the future, we are preparing for the eventual opening of the Brazilian market, both in the land-based and digital sectors. Tese strategic initiatives collectively demonstrate our commitment to exploring and capitalising on various growth opportunities across Latin America.


Te company's online gaming arm, Zitro Digital, has enjoyed success translating popular land- based titles to the digital distribution channel. How significant an advantage does this give Zitro over its competitors in Latin America?


Te strong establishment of our company's name and brand in Latin America has been a significant advantage for Zitro when transitioning our popular content to the digital market. Players connecting to any online casino in Latin America expect to find our games, enhancing the appeal of Zitro Digital's offerings.


Tis, in turn, creates a fantastic cross-selling opportunity for operators operating in both the land based and digital markets. Te established presence of our games in the online arena also ensures success for operators exclusively operating online casinos, providing them with market-rooted games that are bound to be successful.


While improving the playability of games is crucial, we also enhance them with promotional tools such as tournaments. At Zitro Digital, our approach goes beyond releasing games; we provide support by making effective us of these promotional tools for the benefit of the operator. Tis integrated strategy sets us apart, providing Zitro with a significant advantage over competitors in Latin America.


WIRE / PULSE / INSIGHT / REPORTS P37


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