INSIGHT CASINO SLOTS ZITRO
my current position with Zitro was the promising potential for growth. Recognising the company’s commitment to offering casino operators a diverse range of products, I saw an opportunity to leverage my experience and contribute to Zitro’s exciting journey of expansion in the market.
From my perspective, the presence of multiple companies, each providing excellent content choices for casino floors, is undeniably beneficial for operators. Te competitive landscape promotes innovation and diversity, to enhance the gaming experience. Players, typically respond very positively to the introduction of multiple game choices, as they are often in search of new and engaging experiences. We firmly believe that we can provide the level of excitement they seek.
In essence, my decision to join Zitro was influenced by the company’s commitment to innovation and the prospect of contributing to a company that offers a diverse and compelling portfolio of gaming solutions, designed with both operators and players in mind.
Without a doubt, our success in international markets, particularly in Latin America, has played an important role in our expansion into the United States. The ability to tell our customers that we are one of the largest providers of slot machines in nearly every Latin American market lends
credibility to our product line. While we acknowledge that every market is different, our customers appreciate the fact that we are far from a startup company.
Te 88 Link burst onto the Californian market with operators such as Pechanga, Viejas, Valley View, Pala and Red Hawk installing it. Why has this link proved to be such a trail blazer stateside for Zitro?
Undoubtedly, 88 Link stands as our most popular game series. We offer four distinct versions of this game: ‘88 Link Lucky Charms’, ‘88 Link Wild Duels’, ’88 Link Multiplier’ and the recently launched ‘88 Link Shiro’ as a premium version for our Altius Glare cabinet. Each of these game sets feature four unique themes designed to captivate and engage players. Te game’s success is attributed to its eye-catching graphics and popular math combinations, creating both an
immersive and entertaining experience that has resonated with operators and players alike.
When you look at a map of the US, what are the crucial factors in deciding which states to install in, player demographics, ease of gaining a license, market opportunity?
When we consider where to install games across the US map, we take several crucial factors into account. Te primary factor is deciding where to install games based on the license. Many of our early installations have taken place in Tribal casinos across the United States, as they often allow us a faster entry into their markets than many of the commercial locations.
Our strategy involves beginning in markets with some of the largest quantities of slot machines, providing us with a solid foundation to expand further. Tis approach allows us to tap into markets with a significant player base and promising market potential, all while ensuring we align with the right player demographics.
You’re obviously proud of them all but are there any installs that the US team is particularly proud of or any install that has provided the greatest fanfare, floor share, performance, or feedback?
While it’s challenging to highlight one specific installation, we appreciate the unique value each one brings to our journey. We are proud of every install we have, and we take none of them for granted. Every installation, regardless of its size, contributes to the overall success of the company. We are very appreciative of the casinos who have placed their trust in us and chosen to install our products, as they have played a vital role in our growth.
Has Zitro’s success in international markets or indeed in Latin America helped ease open the door to US market entry?
Without a doubt, our success in international markets, particularly in Latin America, has played an important role in our expansion into the United States. Te ability to tell our customers that we are one of the largest providers of slot machines in nearly every Latin American market lends credibility to our product line. While we acknowledge that every market is different, our customers appreciate the fact that we are far from a startup company. Instead, we are a well- established global provider, present in more than 40 countries worldwide and this reputation has been instrumental in building trust in the U.S. market.
Zitro has enlisted Dynamic Gaming Solutions as a distributor covering Arizona, California, Michigan, Minnesota, North Dakota, and Wisconsin, as well as exclusively in South Dakota, Wyoming, Montana, Oregon,
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