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www.us-tech.com
September, 2021
Handling Growth and Expansion with a Strategic Vision
By Tony Masci, General Manager, Advanced Precision Distribution
soldering solutions, equipment, and sup- plies in North America. The company has been experiencing growth and expansion and has brought on Tom Seratti as its new president. Seratti was hired to provide strategic vision to the company and joins CEO Ken Masci and general manager Tony Masci in their mission to deliver best-in-class customer and technical support.
H
Vision for the Future “We are thrilled to have Tom join the
company.” Ken Masci says. “He brings a wealth of business experience, product knowledge, and technical expertise that APD needs to advance to the next level.” Ken has been in the industry since
eadquartered in Lake Forest, Califor- nia, Advanced Precision Distribution (APD) is a premier distributor of PCB
ucts. Ken was joined by Tony at that time and Advanced Precision Distribution was founded, offering both capital equipment to
and sales management positions in distribu- tion, supplier, and independent representa- tive organizations. Throughout his time in the industry,
Seratti has held positions at ITC Elec- tronics, Zack Electronics, Marshall In- dustries, Avnet, SPI Westek, and Metcal. In 2011, Tom and his wife Carrie
started a Southern California-based rep- resentative firm, Stratesys Group, which they merged with a non-competitive rep- resentative company, West-Tech Materi- als, in 2016. “I am excited about my role within
1985 when he founded his first manufac- turers’ representative company, M-Tech Sales. The business model serviced all seg- ments of the electronic industry. After many years of successful growth,
in 1999 a strategic decision was made to start a distribution division for consumable prod-
From left: Tom Seratti, president, Ken Masci, CEO, and Tony Masci, general manager, APD.
the local Southern California market and consumables throughout the United States. Seratti brings 40 years of industry expe- rience to the company, including executive
APD. I look forward to combining my business, industry, and product expertise with Ken’s and Tony’s to grow and strengthen the company while providing best-fit technology and solutions to our customers,” says Seratti. “In addition to the various production supplies and equipment we distribute, solder materi- als are the core of our overall offering.” While APD’s sales primarily are in
North America, the company’s line card and product offering represent various suppliers
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