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The atomic absorption spectrometer contrAA – for example – is the fruit of many years of intense research cooperation with the Institute for Analytical Sciences (ISAS) in Berlin. After several years of preliminary work by the ISAS, a research team of Analytik Jena joined the ongoing project and along with the ISAS team created the technological foundations for the most efficient, high performance AAS currently available in the world.”


Like all businesses, the success of Jena owes much to its competent and loyal workforce which also includes a high percentage of skilled technical staff – it currently has a roadmap of around 30 R&D projects involving more than 100 R&D employees. The company has been always keen to adopt measures that nurture good employer/employee relationships and encourage development and training while recognising the importance of family commitments as well as it standing in the community.


“Analytik Jena is a family friendly company that helps its employees to manage the demands of both work and home. The creativity, competence, and entrepreneurial spirit of 800 highly qualified employees are matched by a transparent, social, and flexible company. An award received in 2007 for being a particularly family-friendly company underscores this self-image.


Instrument testing in the manufacturing unit


The entire vicinity of the analysis line is rendered visible. This greatly simplifies the development and optimization of the method, especially for complex samples. Finally HR-CS AAS guarantees fast and correct analytical results.


Dr Angela Gröbel - Product Specialist Elemental Analysis also described the multi EA®


5000, as “the most flexible, user-friendly,


and future-oriented series of organic elemental analysers ever developed. This analyser is able to cope with the most diverse sample matrices. The unique double furnace technology and the application optimised sample introduction systems enable a fast adaptation of the analysis system to the special requirements of each sample matrix and analysis standard. Benefiting from the revolutionary flame sensor technology even for most difficult and unknown samples combustion will be matrix-optimised and quantitative. The implemented Self Check System ensures highest operating safety and prevents faulty analysis results and down- time. To gain fast and reliable results have never been easier than with the multi EA®


5000 and you really can experience that.” Wider social commitments


Analytik Jena is serious about its social responsibility, not only as a reliable employer but also in the wider community and as an internship site for many young people in the region. It supports social associations and is strengthening its commitment to promoting young talent providing targeted support to the University of Applied Sciences Jena and encouraging schoolchildren to learn about the life sciences.


“It is part of the corporate philosophy to identify with the region and support the quality of life in the area around Jena. It has a developed sponsorship strategy and supports various sport, entertainment and educational events in accordance with the strategy, always retaining balance between all fields,” Mr Berka added.


The company has also been recognised by the business community and has received SME Awards and other entrepreneurial accolades since 990, Innovation awards from the City of Jena and State of Thuringia and has been a member of the Board of Trustees promoting Jena as the ‘City of Science 2008’.


From childcare resources, telecommuting, flex time to compressed workweeks – the company recognized the concerns of its employees. We are working with employees to find solutions that address individual issues. Our emphasis rather lies on results than on time spent in the office. As a result, the company employs a high percentage of working moms.


Kindergarten visits Analytik Jena Important strategic acquisitions


Summarising the important strategic acquisitions that have over the years helped accelerate Analytik Jena’s expansion of global sales Mr Berka further outlined the company’s capability in also meeting demands of current growth markets:


“The market for advanced technologies in bio-analysis is growing at a high rate. The Analytik Jena Group profits from this development through the system solutions of this unit and its subsidiaries. We have transferred core competencies from the field of classical analytical solutions into this unit and enlarged it through integration of specialised companies. In collaboration with its subsidiaries Analytik Jena has developed an extensive product portfolio.


With ongoing high R&D investment in pharma, food, petro industry and hazards investigations, the company decided to restructure the Life Science unit in 2005 to accommodate increasing demand and the pursuit of new innovative solutions. Important to this unit’s structure Perhaps the most important developments underlying the life science group structure has been the incorporation of Biometra (100% owned) and also of CyBio which came under the umbrella of Analytik Jena AG.


Building up effective sales units is at the heart of Analytik Jena extended Group structure. Acquisitions result in positive synergies for integrating the broad product portfolio optimally into existing and future sales networks,” he added


Open day 2008


Production hall for optical components and UV VIS spectrophotometers


Established and future markets


The company continues to follow its success model ‘Growing through market knowledge’ with organic growth based on “a carefully developed symbiosis between the various fields of business” which has seen it cement its position in the international arena.


Systems construction in the manufacturing unit


The Company readily acknowledges that the success of these and other products have been brought about through the longstanding partnerships that the company have developed with various research groups, as Klaus Berka - CEO of the company, explains:


“Our products often feature specific innovations. This pace of development would not have been possible without co-operations with research establishments such as ISAS Berlin, the University of Applied Sciences Jena, or The Center for Environmental Research in Leipzig. It is an integral component of our corporate philosophy to continue such intense collaboration with scientific establishments for the mutual benefit of everyone.


“The strategic expansion in the international markets creates enormous growth potential for Analytik Jena. About 70% of sales is generated abroad. Increasing sensitivity to sustainable environmental protection in Central and Eastern Europe is opening up new markets for Analytik Jena`s products. In addition to successful order acquisition in Eastern Europe, Asia is moving more and more into the foreground. Consistent with the trend in the sector, in which export growth in the emerging markets increasingly surpasses export growth in the EU, China appears the first place in Analytik Jena`s order list.


The entry into the Japanese market back in 2006 conforms the company`s commitment to the Asian continent. Analytik Jena`s organic growth is based on the symbiosis of the three business units,” concludes Mr Berka.


Analytik Jena headquarters in Jena, Germany


In May the company is inviting all partners, sales organisations and staff to join in celebrating the success of the Analytik Jena together.


INTERNATIONAL LABMATE - FEBRUARY/MARCH 2010 - COMPANY FOCUS


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