business2business
Skin care partnership
Elemis has expanded its partnership withMacdonald Hotels&Resorts, which began back in 2011, to be themain skin care brand in the 24 Spa sanctuaries housed within their chain of hotels.
As part of this union, a bespoke Elemis treatment will be created forMacdonald Hotels’
Spas.This exclusive 90-minute face and body hands-on treatment is sure to be a luxury experience fitting of theMacdonald Hotels’ experience.
Situated across Britain, the Spas are located everywhere frombustling city centres to within acres of picturesque countryside,meaning all kinds of breaks are catered for. Flagship hotels include Macdonald Bath Spa Hotel, theMacdonald Randolph Hotel, theMacdonald Old England Hotel (pictured) andMacdonald Inchyra Hotel&Spa.
Salons invited to join discount network
The Fabyouless Card launched recently, bringing together a network of over 1,250 beauty hair and fitness providers including Spas and salons nationwide.
The card offers holders a wide range of discounts, such as 25%off and two-for-one offers, with the aimof enabling providers to attract new clientele. Salons and Spas can join the scheme for free, keeping 100%of the treatment price with no erosion of their
profitmargins.They are also given a free page on the Fabyouless Card website, where clients can redeemtheir offers at a
click.The card is the brainchild of businessmarketer Jo Kent and actress DebbieArnold, who has taken on the role of BrandAmbassador for the Fabyouless Card.
Beauty trailblazers to assist in apprenticeship
reform George Hammer, chairman of Urban Retreat, will lead the strategic group for beauty as part of the Department for Business, Innovation and Skills’ development of apprenticeship training.
The ambition is to develop apprenticeships that can be easily explained, work for both small and large businesses and which will include relevant, practical testing and grading at the end of the training.
George Hammer (pictured) will head a strategic group of 10 individual trailblazer beauty salons or salon chains, supported by Habia, City&Guilds andVTCT. “The trailblazer reformprogramme is amassive opportunity for our industry to create meaningful, relevant apprenticeships. It is about ensuring employers can be confident apprentices have the basic skills they need, somaking themvastlymore attractive as future employees,” he commented.
HellenWard,managing director of Richard Ward Hair andMetrospa, will lead the strategic group on hairdressing.
Optimismgrows inUK
beauty sector The third annual Beautiful Britain report, commissioned by Salon Services, has been published and finds that confidence is returning to the UK’s hair and beauty industry,with over 21,000 newjobs set to be created in 2014.
The research found thatmore than a third (37%) of salons plan to hiremore staff in the next 12months, whilst two thirds (64%) of hair and beauty professionals feelmore optimistic about the year ahead than they did at the start of 2013.
Based on a survey of 2,222 professionals, the report reveals, on average, UK salons now employ 2.5 full-time and 2.3 part-time staff showing steady, positive growth from2013 (2.3 full-time and 1.5 part-time) and a significant increase from2012 staff levels (1.9 full-time and 1.5 part-time).
Across the country, salons have lowered the prices of all of theirmost popular female andmale treatments, includingmanicures, hair removal and sunless tans.
Taking advantage of cheaper prices, women have added 10more tanning treatments a year to their beauty routine, topping-up every 3.1 weeks, compared to 5.1 weeks last
year.The frequency ofmanicures and pedicures has also increased, now every 3.1 weeks from4.4 last year, and every 5.1 weeks from5.3
respectively.This increase in treatment frequency has seen the average annual spend of female customers rise by £73 to £1,033 a year.
Commenting on the research,Alan Revitt, Commercial&Marketing Director, Salon Services, UK&Ireland, said: “It’s clear that, despite a challenging few years on the high street, the UK’s hair and beauty industry remains resilient. Salons have shown real entrepreneurial spirit - adapting their businessmodels and branching into newmarkets – and this is clearly starting to pay off.”
36 GUILD NEWS
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