nail news
FromParis, with love…
Paris Hilton showed her support for alessandro International recently by promoting the new Striplac Peel off UV polishTravel LED light at the Beauty Düsseldorf trade fair in Germany.
Paris had her nails painted in her favourite Striplac shades of Hawaiian Dreamand Bubble Gumbefore taking to the stage to show off the new LED light.
Ideal for travel and a great idea formobile techs on the go, the new LED light unit, which will be available in the UK later this year, is the size of amobile phone and has a rechargeable battery, which can be plugged into a laptop for recharging via the USB cable included in the kit.
• alessandro International UK: 01923 635 446 The great outdoors
Essie have launched their first ‘outdoor’ advertising campaign, with over 45 high visibility sites across the UK.
It is hoped that the advertising campaign will help to raise consumer awareness about the brand, which will lead customers to the salon for trial.
“We would urge all Essie salon stockists tomake their Essie branding really visual at this time to encourage recognition amongst consumers,” Emma Poole, Senior ProductManager, Essie Professional told GN.
The eye-catching displays will be seen at outdoor sites in key cities such as London, Birmingham, Manchester and Liverpool, so keep your eyes peeled!
Fever pitch!
WithWorld Cup fever set to hit the nation nextmonth, LCN have produced six nationalWorld Cup hand creams, in addition to one designed especially for the brand’s home- country of Germany.
Under the theme of 'My heart beats for…', each hand creamis available in a 50ml tube, complete with the country's name and flag, plus every hand creamcarries its own national scent from Cappuccino for Italy through toTea for England .
LCN-branded point of sale Jumbo Display tube and posters are also available.
• LCN / Beauty Concepts International: 01273 837 302
In another galaxy
Anew philosophy!
Astonishing Nails Gelosophy is a hybrid UV Polish, which applies like a polish but has all the advantages of a gel.
Easy to apply, without chipping, peeling or wearing, it cures in twominutes in a 36WUV light or in just 30 seconds in LED lamp. It’s easy to remove and simply soaks off in just 10minutes.
With 75 high fashion colours to choose from, and the promise of at least two weeks of wear, your clients will be spoilt for choice!
•Asu Nail&Beauty Supplies: +353 (0)1 807 7066
For a nail look that is out of this world, take a look at the celestial Galaxy FX collection, the latest innovation from Orly.
Capture themystique of the outer universe with six dazzling polishes inspired by
constellations.These new FX shades have been formulated in Orly’s speciality Black Space Base andMilkyWhite Base, and then injected with a boost of chunky glitters in different shapes, sizes and colours for amulti-dimensional finish.
Colours include Starburst, StarTrooper, Intergalactic Space, Black Hole Gravity Bound andMilkyWay.
• Grafton International: 01827 280 080
134 GUILD NEWS
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