nail colour trends: - earth tones
future-proof polish
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With the nail lacquermarket booming, we look at the developments that have led to a 400%increase in product launches.
The world of nail colour is constantly evolving. No longer are clients restricted to enduring easy- chip colour, following advances in coloured acrylics and gels evolving into the current favourite of gel polishes and hybrid formulations. This has ledmany to question whether this couldmark the end for the humble nail varnish?
According tomarket research analysts Mintel, the answer is
no.Their latest research, published in September 2013, shows that the UK nail colour cosmetics market stood at a value of £229million. What’smore,Mintel predicted that over the last 12months the nail colour cosmetics sector was expected to grow by a further
1.7%.This surge is also reflected in product innovation, with a record number of new nail colour products entering themarket in 2012, up 400%compared to 2008.
While new nail colour product launches accounted for 10%out of total new launches in the colour cosmetics category in 2008, the percentage shot up to 26%in 2012.
“The fact that the nail colour cosmetics market has equalled that of the lip colour market for the first time highlights the growing popularity of nail polish,” says Charlotte Libby, Household and Personal CareAnalyst atMintel.
“The growth in new product development of nail polish can be linked to self-expression and the desire to keep up-to-date with current trends. Nail art continues to be a driving factor in
sales.An explosion of new textures and effects is emerging which allows young women in particular to easily personalise their nail look,” she explains.
“Nailmake-up is also relatively purse- friendly, offering a range of affordable options and results that do not need daily application, cementing its position as a go-to sector for all consumer budgets.”
nails: advances in polish
GUILD NEWS 137
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