skin smart simplicity: the circuit breaker of life David Suzuki on the sanity of simplicity


Do you ever stop and wonder how life became so complex? I thought that the further that we travel in life, the wiser we become. And with this wisdomeverything would becomemuch easier, smoother, and less stressful…


The reality of thematter is that themore we learn, themore we become involved with, and in turn themore pathways that we travel simultaneously.When the flow of good energy is with us, life can be amazing. When it is not, life can quickly become overwhelming and stressful to the point where your productivity level can rapidly be brought to a screeching halt.We have all experienced it.


When a new home is built, there is a specifiedmaximumlimit of electricity that each dwelling is allowed to have.Within the design of the home is the electrical engineering for the wiring that shows all of the receptacles, as well as every appliance that will require energy. If you do themaths and take everything into consideration, you may be surprised to find that the average home does not have enough power to energise every appliance and every receptacle at the same time.As amatter of fact, depending on the building codes in your area, youmay be up to 25%short of energy. How is this possible?


the probability factor


In the end there is a probability factor that is taken into consideration that suggests that it is highly unlikely that every appliance and every receptacle would be in use at any one given time.To ensure safety, electricians install circuit breakers thatmeasure the amount of energy that is drawn from different areas of the home. If the draw is too great, the circuit breaker ‘pops’ and the energy to that area stops. If the breaker were not in place and the draw continued, the


wires would eventually catch fire.This safetymechanismrequires home owners to consider what he or she has plugged in, decide if they are all necessary,make choices accordingly using logic and priority, andmove forward with the newmodel shift. Pretty logical stuff – right?


Life and business is not so different than the electrical design of a home in that if you do themaths, there is no way that you can really pull off all of the activities that you have going on in your life or business simultaneously. Unlike the home, we do not have a built in circuit breaker that gives us a force shut down, requiring us to rethink our model or situation before things get out of hand. Instead, it seems to be human nature to continue down an overwhelming path functioning at full tilt until one of two things happen – you succeed or burn out trying to succeed.


human ambition


Embracing human ambition is amust.We all havemore items on our ‘to do’ list than there is time to accomplish the tasks. In business there is simplymore that we want to do, need to do, and should do than time permits.Truly accepting and embracing this fact is our first circuit breaker of life.This gives peace ofmind, as well as initiates your thought process of priority and planning.We can then very quickly begin to clearly visualise those tasks and objectives that are absolutely necessary and those thatmay possess a bitmore flexibility with regards to completion. Using this line of thinking further in business allows us to quickly discern services, products, and technology that are truly productive and successful, and those that simply should be cut fromthe team.


sanity in simplicity


Remember to keep things simple.As the circuit breaker functions on facts and measurement, lead your decisionmaking observations with facts andmeasurements to


establish a strong base of logic. If you already have two skin care product ranges, taking on a third complete line does not make a lot of sense unless you have an enormous amount of foot traffic in your retail area above and beyond your normal clientele.What doesmake sense is to consider your annual sales numbers of your current product lines. If one is not performing, consider eliminating it. If it is an overwhelming line (asmost are), consider eliminating the slow selling SKU’s altogether. Both of these simple ideas will pave the way for you to consider a new product line, or a few rock star splash products that can be sold in a stand-alone model.This is a great way to test themarket for a new brand in consideration of possibly carryingmore of the line in the future, as well as ensuring that every product on your shelf is exciting,marketable, and a strong player in your retail strategy. On this note, work withmanufacturers that champion this retail agility and freedom, and will support your unique objectives regardless of whether it involves one of their products or an entire family of products.


the creation of complexity


Many skin caremenus are so complex that a client can read the description of a facial two or three times and still have a hard time making heads or tails of what it involves. They can also be very lengthy with somany similar options that it becomesmore confusing than helpful.


Direct and deliberate content is key for quick decisionmaking. Understanding the concept is also crucial for decisionmaking. Below is an example of a simple approach:


Our objective is tomake your skin look as youthful and beautiful as possible using a combination of the latest advances in skin care products and technology. Skin care services are available in 30minute, 60 minute, and 90minute appointments. During your first service your skin therapist


GUILD NEWS 105


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