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news digest ♦ LEDs CEO Business Unit Professional Lighting (PL)


More than two thirds of the global lighting market is already covered by luminaires and lighting systems.


With the acquisition of Siteco, Osram gains broad market access for lighting solutions and a modern range of products in the field of interior and exterior lighting. The acquisition supports the Professional Lighting business unit, which offers components such as lamps, LED and control gear. What’s more, it provides complete luminaires, light management systems and lighting solutions.


In addition to this, Siteco is a strong supplement to the competences of the established Osram joint venture Traxon, which is active in the shop-lighting, architectural, entertainment and hospitality lighting sectors.


Cree and Veeco migrate to profitable LED sectors


Cree is now focusing on general LED lighting applications while Veeco is also concentrating much of its efforts on LED manufacturing equipment after its profit more than doubled in the last quarter.


According to the latest Bedford Report, despite near-term headwinds, the LED market remains well positioned for growth.


While the “backlighting” market for LEDs has slowed significantly this year, LEDs are on the verge of overtaking both incandescent and fluorescent light bulbs, in terms of use, as governments, businesses and consumers seek to curb emissions.


IMS Research’s latest “LED Supply and Demand Report” expects longer-term strength in the LED market. The firm estimates 36 % revenue compound annual growth rate from 2010 to 2015 for packaged LEDs to $6.3B, up from $1.75B in 2011.


Siteco is responsible for lighting provided at the Munich Allianz Arena, Barajas Airport in Madrid, and the Taipei Tower in Taiwan. Moreover, in the development of new products Osram can benefit from Siteco’s extensive experience in collaborating with customers, architects, light designers, and fitters.


Klaus-Günter Vennemann, the new CEO of the business unit Professional Lighting is replacing Claus Regitz, 54, who will be taking on new responsibilities outside of Osram. Vennemann came to Siteco in July 2009 where he took up the position of Chief Executive Officer of the management board. Within 18 months he led the company by regaining momentum and continued to prepare it for the key issue of LED. Prior to this, Vennemann was a member of the management board of LUK for 16 years. LUK is a supplier for the international automotive industry and belongs to the Schaeffler group.


In the short term, IMS predicts a slowdown in the backlighting market, however. Backlighting, which ranges across consumer electronics such as flat panel TVs and cell phones, is expected to grow at a mere 2 % this year, while the general lighting market for LEDs will be the fastest-growing market, up 29 %.


Cree has taken steps in recent quarters to distance itself from the backlighting market, and focus more on the general lighting space. Cree expects fourth quarter revenues of $225 million to $245 million, with earnings seen at 25 cents to 31 cents per share.


Veeco CEO John Peeler said the company is confident it is in a good position to grow its LED and solar, and data storage businesses this year and beyond. In the most recent quarter Veeco said that its profit more than doubled as improved orders for data storage and its line of LED and solar products helped drive a surge in revenue.


82 www.compoundsemiconductor.net August/September 2011


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