rier to entry is the distribution system. Lodge has been doing business with Wal-Mart for 30 years and the relationship is well established. “If a large retailer is going to make a big change, such as
adding product to more stores, they know we need four to six months’ notice,” Lodge said. Te brand is well-recognized—thanks, in part, to the
Lodge name cast-in on the helper handles of many of its skillets and shown in countless magazine features, TV specials and cookbooks. More products have been released, as well. In the last few years, Lodge began offering enam- eled cast iron cookware, which it sources from China, and carbon steel pans it sources locally. Additional product development in cast iron is on hold due to the capacity constraints. “We are now trying to look at a more optimistic scope of what we need to accommodate growth,” Shouse said. “Even if the growth rate slows down, it’s still a lot of pounds to add.” No solid decision has been made yet on how to
accommodate the continued growth, except that the company does want to meet the challenge. The company expects it will need to double its existing capacity in the next year or two. “We intend to keep going.” Lodge said. Shouse added: “We do feel like we need to keep it rolling.” ■
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ں杂ךક֨现ӟ,锅煎铁铸ङ理ה殊特过经ӣ部是Ӱ特 Շ经已սфך更有还。И谱食չऩਭ题Ћં电、栏Ћङ ङ国Иਘ源供提始开՛ҸKMJU2,И年әङԾ过֨。٢ 限ਈфйं。锅底平钢碳ङ֪本ਘфՃљӀ炊铁铸瓷搪 。置搁ੴՇ开ङսф铁铸ךક,Ӳ 要需ћ我ં审չ待रङ观Щ较比֣ડ正ћ我,֨现Ȕ 适应ङ增长,ȕ9NU[YKપ,Ȕ即҅增速ӗ缓,Ѹё然 ȕ。加增量фङ量ם有 ,点观ङ一统有没还ӹऩ,长增ङ断Љ应适ѾײйҼ
要需ઋ预՛Ҹ。וӕङ战挑接迎дױҟ实े՛Ҹ,过Љ 。番৬ਈф现实Їॅׂ有现֨,年 来未֨ Ȕ:ӱҭ੭KY[UN9。પKMJU2ȕ进ӹ续继رћ我Ȕ 我ћઍО我ћ需要҅增长ґ持ЈԾ。ȕ■
March 2016
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