Lodge’s Recipe for Growth


With sales doubling in the last six years, Lodge Manufacturing Co. is rising to the challenge of fulfilling customer cravings for cast iron cookware. SHANNON WETZEL, MANAGING EDITOR


2UJMKҷ՚销售增长的ऱ੨


，求需ङӀ炊铁铸ث户客足满дО，战挑ङ长增断Љ求需ث面 年И销量৬д一番。 ङԾ过֨՛Ҹ限有造ӲKMJU2


总编્͵9.'4454 =+:@+2 E


xecutives at Lodge Manufacturing Co., South Pittsburg, Tennessee, U.S., have a lot of ideas about why demand for their cast iron cookware is growing at a rapid clip. Maybe it’s the marketing. Or it could be the millennials’ interest in cook-


ing. It could be a desire to buy an American-made product. Perhaps it’s because cast iron cookware is a natural product with no nonstick chemicals. Whatever the reason, sales have


ষ


国ँহ西州南匹ӂ堡ङ2UJMKӲ造有限Ҹ 长增速快续持求需ङӀ炊铁铸՛Ҹйث，՛ ١й功归કЭ。આ见ך很有ћ管高，状现ङ


ҽд生ф饪烹ثї一禧千是ਈՕЭ，ৱ或，销ੈ֫ О֜是કЭ。求需ङսфङ造Ӳ国২б购是ਈՕЭ，ૠ


34 | FOUNDRY-PLANET.COM | MODERN CASTING | CHINA FOUNDRY ASSOCIATION March 2016


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