relations professional to promote the company and prod- ucts, developing long-term relationships with chefs, cooking groups, magazines and newspaper food writers. Tis has enabled Lodge to obtain almost priceless publicity for cast iron cookware in general and the Lodge brand. In-house marketing helped steer the company in what to


plan for in the 2013-2014 expansion, which was to be the first phase in a three-phase expansion process. But plans have changed. “Up until four years ago, our in-house marketing was


tracking the trends very closely to what was happening in the market,” Lodge said. “But the growth of the last four years has astonished all of us.” Lodge Manufacturing has doubled its sales since 2009.


Te extreme growth of the last five years is causing the cook- ware manufacturer to rethink its original three-phase plan for something that adds more capacity sooner. Te planning team is also strategizing in 10-year increments instead of five. “We feel more urgency for additional capacity now than we did when we started the most recent expansion,” Lodge said. As the only U.S. manufacturer of a full line of cast iron


cookware, Lodge Manufacturing is the go-to source of retail giants such as Amazon and Wal-Mart. While it’s possible another manufacturer could try to enter the market, the bar-


。ਈфङ加增理ה来ы 最初，Ҹ՛Ձ招д Ҷ部扩建项ऩ完成ե，2UJMKӲ造Ҹ՛Ӈ次达ӱд ％ङфਈ。


ռ牌ੜՔ 年，2UJMKӲ造Ҹ՛高薪聘બЋЏङҸҼҸ


չں杂、ѽ֝饪烹、٤厨ЊيՇ，սфչ՛Ҹ广推，՛ 报纸食սЋ栏ङ长期合ҁҼ系。这҅Ҹ՛ङ铸铁炊Ӏչ 。Ѯ؛ङџ无д得ੂ牌սKMJU2 ੧推՛Ҹح引助帮销ੈ部ӄ


是 期扩фઁӦङআ一阶段ઁӦ。ѸઋӦ已经改Պд。 趋化Պ֫١૭૦إব销ੈ部ӄङћ我，ӹ年 Ȕफӱ


ȕ。؟םд惊震长增։销ङ年 势，ȕ2UJMKપ。ȔѸ过Ծ 2UJMKӲ造Ҹ՛ङ销量ਘ 年љ来৬д一ҕ，过


Ծ 年极速ङ增长҅થ炊ӀӲ造商Љ得Љ重新ৰਖ਼Խ来 ѽ֝ઋગ。ਈфङך更加增快ـ，容ӄङӦઁ段阶 ङ 还把ઁӦӲ定ङյ期ंԽ来ङ 年改О 年Оյ期。 感时ऩ项ф扩施实始开最比ਈф加增ثћ我，֨现Ȕ ӱ更加ব迫，ȕ2UJMKપ。 ҁО২国唯一ङ铸铁炊ӀҶ系ӧӲ造商，2UJMKӲ造


年ङ扩建，这


40 | FOUNDRY-PLANET.COM | MODERN CASTING | CHINA FOUNDRY ASSOCIATION March 2016


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