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Franchise Focus


More time for life J


ohn McCarthy has been an ActionCOACH franchise partner since March 2014. His background prior to joining ActionCOACH was in the NHS, corporate, military and sports in a variety of management, marketing, selling and leadership roles. Stephen Ward is an innovator in the legal marketplace but when his unique barristers’ chambers began to plateau after a period of initial growth, he decided to take some expert advice. Here, John’s client, Stephen, shares his story… “Clerksroom, a barristers’ chambers, is fundamentally diff erent from its competitors, it is a commercial entity and it looks after its clients as a priority over the barrister members,” said Stephen. “When we started Clerksroom, we had a 10-year plan which included two long-term goals: buy a building for our chambers and create a really pleasant working environment. “However, Clerksroom grew rapidly and only two and a half years into our plan, we moved into our new building. It was then that growth began to plateau and we just cruised along.


John McCarthy


Run an ActionCOACH franchise and help make a good business great INVESTMENT LEVEL: FROM £21,000


“I decided to attend the ActionCOACH PlanningCLUB which is a two-day business modelling programme.”


“I met John at a Somerset Chamber of Commerce seminar in September 2015. I told him how I was exhausted running the business as I was working all hours of the day and night, reacting to what the business threw at me. “John identifi es where you have a gap and he helps you plug that gap with learnings. It’s a comprehensive overview of your business looking at vision, mission, unique selling points, fi nance, building eff ective teams and much more. It allowed me to compartmentalise the business into issues and challenges that I could streamline to take the business forward.


“I found fi ve particular areas that I struggle with and so John has tailored our one-to-one coaching to those areas, and that carries through to GrowthCLUB where many of the business owners John coaches come together and we look at our 90-day plans. John doesn’t tell you how to run the business, he identifi es where you have a gap and he helps you plug that gap with learnings. “We want to grow the business by 300 per cent over the next fi ve years. This isn’t just a fi nancial goal; we want to grow to give us greater stability and the ability to invest in our people and culture to perpetuate the great people and great environment vision. We’ve gone from planning to borrow £30,000 to enable growth, to identifying £130,000 of savings in the budget this year.


“December was historically a diffi cult month to obtain invoice payments, yet December 2015 was one of our record months in terms of cashfl ow. We’ve gone from not having a handle on our Key Performance Indicators (KPIs), to building bespoke test and measure software that gives us real time conversion rates, lead source and geography of sale per transaction so that we can work out an accurate return-on-investment.” John concluded: “When I met with Stephen it was clear that he already had a very good business, having already achieved what many would aspire to. Stephen was working incredibly hard and had become ensconced in the daily grind rather than focusing on the business. “So the challenge was how to take


Clerksroom to the next level while reducing his workload.


“It has been fantastic to see the


growth. His business is operating more effi ciently and profi tably, while at the same time Stephen has far more time for the important things in life.”


ActionCOACH Business services


www.actioncoach.co.uk ukrecruitment@actioncoach.com 01284 701 648


June 2016 | BusinessFranchise.com | 91


Investment: £20k-£50k


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